Advice You - Business

Everything you do in life – from the way you dress to the car you buy, from the friends you see to the club you belong, from the notes you write

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to the way you speak -- either builds or diminishes your personal brand. Below are ten suggestions for building a stronger personal brand.

On

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

: Become an expert source. Deliver a speech, write a bylined article, and become an expert source for reporters. Make sure you have a current

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

photo, bio, resume, and speaker introduction.

Two: Become a great communicator. Research shows communications skill is the top determinant fo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r upward social and professional mobility. Join Toastmasters or hire a communications coach to ensure that your written and verbal skills are a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

their best.

Three: Draft a marketing plan for yourself annually, and review it quarterly. Include specific goals, strategies, action steps,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

and a timetable.

Four: Develop an ‘elevator speech.” Within the time that it takes an elevator to travel one floor – about 60-seconds – be a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ble to deliver a succinct description of what you do, how you do it differently, and the benefit it provides.

Five: Build your Rolodex. Make

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ew business contacts and stay in touch with them. Most people with powerful brands have powerful friends.

Six: Realize that your boss can be

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

our most powerful ally -- or enemy -- in building your brand. Be loyal and never speak ill of him or her – to anyone. We should make our bosse

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

look good, and help them build their own brands.

Seven: Dress for the job you want, not the job you have. Balance your individual style wit

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

h clothing that will appeal to those you are trying to impress.

Eight: Become a class act. Learn good business and social etiquette. Buy ele

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ant personal stationery and send hand-written notes. Know how to order a good bottle of wine in a fine restaurant and drink it sparingly during

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

dinner. (Remember, alcohol and branding seldom mix.)

Nine: Select “significant” significant others. Who you date or who you marry affects yo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ur brand. John Hancock CEO David F. D’Alessandro in his book Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

eep It, suggests that single people not take their dates to company events. If they do, they will be judged by the outcome of every romance.

T

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n: Give something back. Giving your time, talent, and money to charitable causes is a brand-builder especially when it complements your brand

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

strategy. Find a cause you are passionate about. When I was in public relations, I wanted to be known for my creativity. By limiting my commu

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ity involvement to arts organizations I was able to reinforce my personal brand. Not only did my involvement in the arts benefit my career, I

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

njoyed the work. I still do.

Your personal brand is one of your greatest business assets. Nurture your brand and you will nurture your career

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Ten Tips to Boost Your Personal Brand

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