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  • Advice You - 6 Ways to Keep Them Coming Back

    It is estimated that it can take the average consumer 5-7 times to see a product they like before purchasing. So with that in mind, how do you get your website visitors to come back to your site so they can see your product again?

    Jay Conrad Levinson, author of Guerrilla Marketing said, "Content is king. Provide what your competitors are not providi
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ng. Give your visitors information of value. People aren't as interested in you as what they are in learning."

    Here are 6 ways to keep them coming back for more.

    1. Contests/Giveaways

    Offer a contest or give away a free prize. People love to win stuff. Your award doesn’t need to be big or costly to be effective. You could give away something as si
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ple as a free consultation or an ebook to the winner. A great contest idea is to ask the visitor to answer a survey of questions about their interests in your products or services and then they are entered into the contest for free. By having them answer a survey, you automatically get feedback on what your potential customers are looking for.

    2. Up
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    dated Content

    It’s good to offer your visitors a place where they can view updated industry related news on your site. If you have a potential customer visiting the more free relevant free information you offer the better. Here are some sites where you can get free updated news and content.

    FreeNewsFeed.com - Provides eBusiness and Technology headl
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ne news feeds from the E-Commerce Times and general technology news headlines from around the world. http://freenewsfeed.newsfactor.com/

    MagPortal - Has over 200 categories to choose from, so you can select listings that closely match your users' interests. New articles are normally added to the feeds within one business day of their publisher plac
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ng them on the web, so the feeds are a good source of current information that can improve the stickiness of your site. http://magportal.com/help/free_feeds/

    Moreover.com - Moreover is a news feed application that sends fresh news headlines to websites. The best source of dynamic news content available on the web. http://w.moreover.com/

    NewsInde
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    x - With the News Index Personalized News Ticker you decide the content, not merely by some vague topic like sports or business, but can focus down to the exact area of interest for your visitors. http://www.newsindex.com/tickercust.html

    3. Polls

    Visitors often like to give their opinion about something. Offering a quick one or two question poll
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    hat changes every couple of days is a great way to keep them interested and coming back to your site. Here are some sites that can help you set up a poll for your website.

    Mister Poll - Add interactive polling capabilities for your visitors. Claims to be the Internet's largest online polling site. http://www.misterpoll.com/

    Pollit.com - Add survey
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    s, polls, guestbooks, and an ad rotator to your site for free to increase interactivity for your visitors. http://www.pollit.com/

    Votations - Polls, surveys, quizzes and database forms are free with many options and with an easy and fast four step setup process. http://www.votations.com/

    Zoomerang - Zoomerang has more than 100 professionally-desi
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ned survey templates to choose from, including those for business, education, community, and personal/social. http://info.zoomerang.com/

    4. Guestbook/Forum/Chat

    People love to interact with each other. If you give them a place to leave their thoughts and to talk with one another, most likely they will come back to view what else has been said. The
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    e are three basic types of this kind of interactivity.

    Guestbook
    This is simply a place where your visitors can leave their thoughts and opinions.

    Forum
    This is a more interactive approach, where someone can start a thread and other visitors reply to the posting in an ongoing fashion. This also a great thing to have if you offer more tech
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    nical or specialized services, so that your customers can ask you about any technical problems they are having and might even find the answer in a previous posting.

    Chat
    Most of us know that chat rooms can be highly addictive and most online surfers at one point has participated in some kind of chat. You can provide a cat room for either social
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    purposes (like an online dating site) or for customer service issues, where the visitor can have live help via a chat with a customer service rep.

    5. Free Articles

    People love free stuff. Even if it’s as simple as a collection of industry related articles. If you owned a diet and nutrition company, offering free recipes and articles on weight loss
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    would boost your traffic by getting them to return to your site for more info. It’s important to use only relevant material to your website services or products or you will just confuse or irritate your visitor.

    You can either write the articles yourself or gather articles from article content sites. Make sure you always include the author’s credits
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    at the end so you are not stealing the articles. Here are a few good sites that offer articles on a huge variety of topics.

    Article Central - A large directory of almost 4000 articles for webmasters. http://thewhir.com/find/articlecentral/

    Constant Content - Download articles, tutorials, and product reviews for your web site. Everything you need t
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    construct a finished website. You can request article subject matter and even get custom articles written just for your web site. http://www.constant-content.com/

    EzineArticles.com - Free content for your ezine or website from a variety of popular categories. http://www.ezinearticles.com/

    Another good way to gain exposure for your website and st
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    art gaining respect and credibility is to write your own articles and submit them to these kinds of sites. There is always a link to the author’s website with their name at the end or beginning of each article. It is a great way to add traffic and potentially increase your sales.

    6. Membership Sites

    There are two kinds of membership sites, free and
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    paid. Free membership sites are usually websites that are tailored to give you content based on your profile and interests. It changes constantly and most people that sign up for a site like this come back to see whats new they can read about.

    If you are an expert in your field of expertise and have enough good growing and updated content, you shou
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ld look into making a paid members version of your website. You could even have a joint venture and offer a wealth of information only available to paid subscriptions.

    There are still more ways you can add content to your site, like cartoons, games, quotes or sayings of the day. With a good search on the internet you should be able to come up with l
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ts of free content to make your website a place where your customers love to come back and visit.

    Remember that most internet consumers, first and foremost, are looking for free information before they are looking to buy anything. Make your site filled with relevant information and they will be more likely to come back and buy from a site they trust


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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