Advice You - Business

For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ce for your customers' needs.

Starting today, make sure that you are positioning yourself as the brand…the expert. Begin to make a list. What makes y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ou different from your competition? What traits make you stand out? What do people remember most about you?

By branding YOU, you build the power of i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nfluence. Your prospects begin to perceive you as the best resource in your field. Create a tagline for you that describes your benefits - are you a s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

traight shooter...compassionate...a big thinker...a problem solver? What things about you make you absolutely different and valuable from someone else

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

in your industry?

When you are in the process of branding your personality, it’s time to forget about modesty. Become as visible as possible. Show u

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

p at events and speak with passion to people about what you offer. This is very difficult for some people. But there’s a saying; if you don’t toot you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

own horn, who else will?

Tell prospects and customers about your accomplishments and your expertise. Give case studies about other clients you have

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

helped. Use your picture on your marketing materials. Remember, packaging counts. Everything you do and say lends itself to the brand you are creating

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

. What you wear and how you interact with people all give a message.

Here are some key reasons for branding YOU:

- It makes you stand out from your

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

competitors.

- It reinforces your core marketing message in the minds and hearts of your prospects and customers.

- You will be perceived as an exp

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ert.

- You can deliver your messages clearly and personally.

- It will give you a distinct voice - your own.

- Branding YOU allows you to let your

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

personality shine!

- It strikes an emotional chord in your prospects and customers.

- You build relationships more easily – fundamentally, people wa

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nt to do business with other people, not a faceless company.

YOU will bring prospects in the door and YOU will keep them coming back. Many small busi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

esses and solo professionals present themselves without a heart and without showing their passion. They come across as mediocre and bland. Forget medi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ocrity. As an entrepreneur, you have a HUGE opportunity to let your passion shine through. Be yourself and be authentic!

Craft your branding around y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

our personality, your skills, your style, and your values. Be sure to incorporate your clients as central to your brand. When the brand is YOU, you be

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

gin to INSPIRE people to work with you. Your personality will come through in all of your marketing materials.

Branding YOU will begin to build long-

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

lasting relationships with your clients that can never be eroded by a competitor. You will have absolute loyalty because people will believe in you. B

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ecause you have branded YOU. Don't forget - you are in charge of the brand that is YOU, so start today and get started!

Copyright 2006 Marketing Mave

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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As much as we'd like everyone to be our clone: same work ethic, owner mentality, intelligence level, capable of seeing the big picture and multi-tasking, that’s just not reality. A good manager will recognize that each associate has a different set of strengths they bring to the table. A great leader will do something about tapping into those strengths.

Whether or not the company you work for offers yearly celebrations, there comes a time in every business when get-togethers arise. Sometimes, the occasion calls for the popping of champagne, while others include a simple spread of cheese and crackers.

They say, we are bombarded with thousands of advertising messages each day. Some are in the most unlikely places; above the urinals in public toilets, painted on the inside walls of parking garages and now, on the gas pump handle!

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Advice You - Marketing Becomes Easier When the Brand is YOU

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