Depending on your site’s subject matter, you might even be able to start earning a significant income purely from the popularity of your site. For example, if you have a site on jokes you might be able to get a substantial amount of traffic, but you’re unl
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ikely to earn a huge income.
On the other hand, if you have a top ranking site on Google for the keyword phrase “web hosting”, you’ll be able to earn at least $1-2 million (probably more like $3-4 million) per year from that site alone. However, to get into the top 10 in Google for the phrase “web hosting” is extremely difficult, you would need to be a search e
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
ngine pro to do it - even then, it might take you two years to get there with a team of 5 people working around the clock.
A profitable site will be based on a good keyword phrase, a good topic (or subject material) and be different enough to stand out from the competition. If you can combine these elements successfully you’ll increase you chances of turning a p
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ofit from your site.
Keep in mind that there are a number of niche areas where there is not so much competition but still the opportunity to make a decent profit. There are hundreds of such areas where you have the potential to earn $500-2000 per month. We’ll talk about keyword research and finding profitable niche areas in later issues, but for now, let’s look
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
at the basics of how to get a site to the top of the search engines.
I’m going to focus on SEO for Google because it’s the largest (and the best) search engine which will generate the most traffic, especially if you can master all of the right optimization methods. Google has a very complicated system for determining which sites make it to the top of the search
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
engine. There are many factors involved and there is no precise formula. A further consideration is that Google often changes its formula so you can’t rely on it being the same from month to month. However, there are a few key factors which are unlikely to change dramatically:
Keywords phrases should be one of the most important considerations when you are opti
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
mizing your site (remember that for each page of the site you should concentrate on one or two keyword phrases).
Keyword phrases (which you want to get to the top of the search engine for) should be well researched. For more information on researching keywords, have a look at http://www.prof
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
itpuppy.com/keyword-research.htm where you can find links to useful keyword tools.
Key factors for getting to the top of Google:
1. The keyword phrase in the title of the page - you should have the phrase in the t
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
tle of the page.
2. The keyword phrase in the text of the page – you want the keyword phrase to be up the top of the page, preferably as high up the top of the code on the page as possible. You also want the phrase repeated a few times on the page. Don’t worry about how many times, just at least 3-4 times and more if you think it fits in naturally with the content of the page.
3. Include the keyword phrase in a large font heading with H1 tags (this may make a small difference).
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
4. Links into your site from other sites (covered in more detail below).
5. Links within your site (covered below).
6. Links to other sites (covered below).
Links into your site from other sites
This is probably the most important factor for getting good search engine listings. You need
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
o have good links coming into your site from other sites. You want those links to be from popular sites that also have lots of links coming into them. Google uses a Page Rank system which is a rough measure of how many links are coming into your site. You want links from sites that have good Page Rank. Creating 50 of your own sites and interlinking them won’t increase your page ranking.
How do you get links from ot
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
her sites?
The main ways are to: Create a great site that people naturally want to link to, Get an affiliate program so people can link to your site and get paid, swap links with other sites, get listed in directories such as dmoz.org and buy links from people who have sites with a high PR (Page Rank). Again, we’ll be talking about this in more depth in another issue of the newsletter.
The most important consideration w
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
ith incoming links is that you need to have the keyword phrase in the link that directs traffic to you your site. Getting listed in directories such as DMOZ (Open Directory Project) can also help you significantly in getting a good search engine ranking in Google.
Links within your site
It helps once again if you have the keyword phrase in the links to each page of yo
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
r site. For example, let’s say you have a site on baby products and you have one page where you are trying to optimize for the keyword phrase “cheap baby supplies”. You should make sure that links that come into that page have the phrase “cheap baby supplies” so that your links look like this: Click here for cheap baby supplies
Links to other sites
You can improve
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
your page rank if you link to other sites that have high search engine listings for the phrase that you are trying to optimize for. Note: it can also hinder if you link to pages that are off-topic. For example, you don’t want to link to a chemical arms factory from your baby supplies site.
Some other things you don’t want to do (and some things that make no difference at all) are:
1.
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
Repeating the keyword phrase multiple times on the page unless it makes contextual sense.
2. Placing hidden links on your site – for example, links that are the same color as the background of the page won’t be recognized by Google.
3. Optimizing your site too carefully – if it’s obvious that you have optimized your site for Google (for example, if all your incoming links use the same keyword phrase) you may be penalized. Google looks for sites that are more ‘natural’ in their
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
structure, so if all links look the same this won’t look like an organic site to Google robots and you may be penalized for it.
4. Despite popular opinion, Meta tags don’t really help at all. However, the description tag is important because that is the description that will appear in your listing on Google.
Finally, you may have heard of people using automated pages and or ‘cloaked pages’ to get high search engine rankings in Google
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
. Personally, I don’t believe in taking this approach as it’s a non-sustainable way of getting high search engine rankings (that’s not say that some people who aren’t very successful at it). I know of atleast 3 highly successful companies who generate automated pages using this software
http://www.profitpuppy.com/traffic. This is a sneaky way to make it to the top of of the search engine rankings, but it can work; one guy
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
I know is earning several million dollars per year using this technique. So it can work, but as I mentioned before, I don’t think it’s sustainable and the Google engine doesn’t take kindly to it.
How do I submit my site to the search engines?
My personal philosophy is th
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
at if your site is not found naturally by following links then it is unlikely to rank in the search engines - I don’t usually bother submitting to search engines.
So that’s the basics of how to get to the top of the search engines. We’ll have a look at the more advanced stuff later on. It takes a lot of time knowledge and dedication to get there but once you master it, SEO is a fantastic way to get traffic and make money on the web.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
