Advice You - Internet and Businesses Online

Let’s face it, getting (and keeping) a good Google page rank is no easy task and requires constant attention. Not just in getting reciprocal links, but honing your Meta tags, and keeping your content fresh. But we are here to discuss only one part of the pagerank dilemma. In fact this article will focus more on other, and in some cases, more important benefits of a prop

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

er links directory.

Directory Structure

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

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Categorize your directory well- Meaning the more categories you have the better organized your directory is. More categories means your visitors can locate particular links a lot faster.
Minimize the d

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

pth of your categories- You should not make your directory more than three category levels deep, for instance if you are a travel site and have a category for Jamaica, then the structure example would be Travel>>Caribbean>>Jamaica. Easy navigation for your site visitors is the main reason for this.

Reason two for minimizing your directory depth- Search engines will spider each page of your website, they will de

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

termine the pagerank of each page based on its content, and distance away from your homepage. Use this as a rule of thumb; each level down from your homepage will cost that page “one” pagerank point. Using the example above, this is what is meant here, Travel>>Caribbean>>Jamaica: the Travel” page would have the highest pagerank being closest to your homepage, let’s say it has been give a Google rank of 4, the next level “Caribbean” in all likelihood would have a rank of 3, and so on.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

l2 level1 lfo1; tab-stops: list .5in">No more than 20 links per page- There is not a link partner in the world that wants his/her site to be on your link page as link number 100. I would rather be link number 3 on page number three than link number 100 on page one. This is clutter, and useless to all involved, you, your link partner and especially your site visitor. Keep this in mind as well, when the search engines spider your site they will also notice more pages on your site thus determining that you offer more co

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tent. Your link partners will also appreciate it.

Relevant Links

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

1 lfo2; tab-stops: list .5in">Do your visitors really care if you own a travel site and have links to recipe sites? Of course not. Although locating good quality link partners for your site will take more time, it will be well worth it in the long run. If you have a travel site, seek out rental cars, vacation spots, travel accessories, and the like. Your visitors are on your site because they (at that moment in time) are interested in what your site has to offer, do not change the visitor’s train of thought into anyth

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ing other than what you want them to think about, in this example, traveling and things associated with traveling.

Make Money from your links?

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

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Of course! Reciprocal linking is a great way to help your website’s search engine ranking, but making immediate cash from your links is a whole level up from that.
J

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

oin affiliate programs like Commission Junction and add some affiliate links to your directory. For our travel site example, you can get offers like travel accessories, rental cars and the like.

Have a good mix of links to other sites and affiliate links- You do not want a directory full of affiliate links, this is a major turn-off to your visitors. As a matter of fact, you should have at least a 10 to 1 ratio

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

of regular links vs affiliate links.

Advertise in your directory

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
tyle="MARGIN: 0in 0in 0pt; mso-list: l1 level1 lfo3; tab-stops: list .5in">Since you now have a well organized directory with an excellent structure, limited to 20 links per page, and a lot of pages with good advertising space, it’s time to place some banners.
You can advertise some of those good sites that you are affiliated with and place a banner or two on every page.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
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Keep it neat- You should have quality space on the left or right side of your directory add a Skyscraper banner to either side (only one per page though), it is well known that the bigger the banner the more clicks on that banner you should receive. A skyscraper is usually 120 x 600 in size. Add a single banner at the top center of each page as well; make it a different ad, offer something different than your skysc

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

raper. This is the most valuable banner location on any page, use it for banners.

Sell banner spots- Now that you have a well categorized directory, you can sell ad space to vendors whose products or services appeal to that particular category. You can even offer the top spot on a particular page for sale or as a trade for the same kind of link for your site in someone else’s directory.

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As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

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Exceptions to the rule

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

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There are those sites that do not fit into any category of your site that have that HUGE Google page rank, and you want them to link with your site. Here is a tip for you to keep those sites happy and get that top rank. In addition to you’re regular links directory, create a separate smaller rec

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

iprocal links directory. This may be only 1-3 pages in size. This directory must have a direct link from your homepage (most top rank sites require that), and title it something like “Special Link Partners” or “Recommended Links”. Add only page ranks of say 6-7 or higher to this special directory. This will ensure your most important link partners that you will not be burying their link inside your link directory.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

class=MsoNormal style="MARGIN: 0in 0in 0pt 0.25in">We have quite a large selection of software in our downloads directory at http://www.bullmarketer.com that can help you automate the process of managing your own links directory. One program in particular is Arelis by Axandra

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

. This software is not only VERY user friendly but offers tons of features. There is a free lite version available for download.

Derek Arnold

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Is Your Website's Link Directory Even Worth Having?

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