Advice You - Internet and Businesses Online

The Internet has achieved great growth over the last few years. This has

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

become known as the Web 2.0 phenomenon. One facet of Web 2.0 is social

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ookmarking. It forms part of the ‘big picture’ called social networking.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Social networking sites help connect thousands of people together. Many

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

people meet on these sites and form relationships, business or otherwise

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

They can also be used simply as way to chill out or simply interact wit

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

people.

Two of the biggest players in the social networking game are M

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y Space and YouTube, both of which emerged only in the last few years. T

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ese sites are vastly popular these days because of the social element. T

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ey attract traffic in the millions every day.

If you can tap into just

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

small proportion of this traffic, what could it do for your business? A

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

lot. Since social networking sites are where the action is, you’d want

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o get a piece of it. For example, you can create a content-packed video

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nd post it up on YouTube. At the end of the video, you make a reference

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to your website URL. This is one proven way of driving traffic really qu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ckly, and in the thousands as well!

You can also connect through nodes

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n social bookmarking sites. These sites are usually free to use and it d

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

oes not take much time to post your URL.

Many marketers today are using

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

social networking sites to market their business. If you don’t, you stan

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to lose out. As mentioned, it is where the action is, so get some of it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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