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Advice You - Using Social Media Marketing to Promote Your Specialist Information Website
Before I get started, it is worth defining social media. It has become a widely used and abused term that means different things to different people.
My definition of social media is:
'online technologies and practises that people use to share their opinions, insights and experiences with each other. Information can be shared as text, images, audio or video via blogs, mes
My definition of social media is:
'online technologies and practises that people use to share their opinions, insights and experiences with each other. Information can be shared as text, images, audio or video via blogs, mes
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
sage boards, wikis, RSS, podcasts and social networking sites'.
At the heart of social media is the ability of individuals to interact with other people so that they feel involved and part of a community. A big part of this phenomenon is the activity of finding, sharing and recommending products, services, events and experiences to like-minded people. This is where social
At the heart of social media is the ability of individuals to interact with other people so that they feel involved and part of a community. A big part of this phenomenon is the activity of finding, sharing and recommending products, services, events and experiences to like-minded people. This is where social
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
media crosses over with marketing.
Social media can be a great way to have your website promoted by word-of-mouth.
If you can get people to talk about and recommend your services to their peers, it is more powerful than any marketing you can buy. So how can you get started?
How Can You Make Social Media Work for You?
The good news is it is easy to start the process of u
Social media can be a great way to have your website promoted by word-of-mouth.
If you can get people to talk about and recommend your services to their peers, it is more powerful than any marketing you can buy. So how can you get started?
How Can You Make Social Media Work for You?
The good news is it is easy to start the process of u
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
sing social media to promote your website.
1) Create a MySpace Page
MySpace (www.myspace.com) is the largest and best-known social network. Individuals create profiles about themselves and then invite similarly minded people to become their online friends. When someone becomes a friend, you can communicate with them and subtly direct them towards your own website.
Settin
1) Create a MySpace Page
MySpace (www.myspace.com) is the largest and best-known social network. Individuals create profiles about themselves and then invite similarly minded people to become their online friends. When someone becomes a friend, you can communicate with them and subtly direct them towards your own website.
Settin
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
up your own page is simple and free. Go to www.myspace.com and follow the instructions. Put up a brief description about yourself and a link to a more detailed biography page on your own website. Remember, the goal of this page is to drive people to your own site so make sure you get plenty of links included without overtly promoting your website.
Spend an hour every week
Spend an hour every week
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
developing your site and building your list of friends. Invite relevant people to comment about your website.
2) Add Bookmarking Links to Your Article Pages
A big part of the social web is the ability for people to build lists of their favourite sites or articles. People with similar interests can then share their lists and benefit from other people's recommendations. If
2) Add Bookmarking Links to Your Article Pages
A big part of the social web is the ability for people to build lists of their favourite sites or articles. People with similar interests can then share their lists and benefit from other people's recommendations. If
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
your website has free content, you should make these articles easy to bookmark or add to favourites lists. There are a lot of internet sites that now host and share bookmarks. You can add links to these sites to your article pages.
There are two ways of doing this. You can go to each of the leading bookmarking sites and download their code and links onto your site. The on
There are two ways of doing this. You can go to each of the leading bookmarking sites and download their code and links onto your site. The on
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
s that you should include are:
• Digg - www.digg.com
• Technorati – www.technorati.com
• Del.icio.us – www.del.icio.us
• Reddit – www.reddit.com
However, if you go this route it can be time consuming and you will omit many of the potential bookmarking sites. The alternative is to put a link to AddThis.com (www.addthis.com) on the foot of each page. This gives your user
• Digg - www.digg.com
• Technorati – www.technorati.com
• Del.icio.us – www.del.icio.us
• Reddit – www.reddit.com
However, if you go this route it can be time consuming and you will omit many of the potential bookmarking sites. The alternative is to put a link to AddThis.com (www.addthis.com) on the foot of each page. This gives your user
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
s access to over 30 bookmarking sites.
3) Add an RSS Feed
RSS stands for Really Simple Syndication or Rich Site Syndication, depending on who you ask. RSS allows people to be notified every time new articles are added to your website so they can keep up to date with your content.
Ask your developer to create some RSS code for your website and then put a link on all of yo
3) Add an RSS Feed
RSS stands for Really Simple Syndication or Rich Site Syndication, depending on who you ask. RSS allows people to be notified every time new articles are added to your website so they can keep up to date with your content.
Ask your developer to create some RSS code for your website and then put a link on all of yo
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ur pages to the RSS code page. The link should be a small orange rectangle with the letters RSS in white.
Publish your RSS feeds at Feedburner (www.feedburner.com) to encourage distribution and interest.
4) Email to a Friend
Enabling people to easily email an article to a friend is not typically bundled under the heading of social media marketing, but in my view it is an
Publish your RSS feeds at Feedburner (www.feedburner.com) to encourage distribution and interest.
4) Email to a Friend
Enabling people to easily email an article to a friend is not typically bundled under the heading of social media marketing, but in my view it is an
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ther way to encourage people to share and recommend your content. Add an ‘Email a Friend' link to all of your content pages.
5) Add a Forum
Having a Forum on your website is a great way of building a community around your subject area. Monitoring the forum will both give you a chance to understand what people are discussing and promote your expertise by adding your own co
5) Add a Forum
Having a Forum on your website is a great way of building a community around your subject area. Monitoring the forum will both give you a chance to understand what people are discussing and promote your expertise by adding your own co
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
mments.
The downside of a forum is it does need to be carefully managed. You need to allow people to make negative comments so they don't feel they are being censored, but you have to stamp out aggressive behaviour, personal insults, spam and meaningless rubbish. This can be time-consuming work, so don't bother with a forum unless you have the time to do it properly.
Non-
The downside of a forum is it does need to be carefully managed. You need to allow people to make negative comments so they don't feel they are being censored, but you have to stamp out aggressive behaviour, personal insults, spam and meaningless rubbish. This can be time-consuming work, so don't bother with a forum unless you have the time to do it properly.
Non-
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
technical people can pay to use vBulletin (www.vbulletin.com). More technical people can use a free opensource solution such as PHPBB (www.phpbb.com).
You can register your forum with BoardTracker (www.boardtracker.com) to make it easier for people to find.
6) Create How-To or Product Review Videos
It has never been easier to create short videos that can demonstrate your
You can register your forum with BoardTracker (www.boardtracker.com) to make it easier for people to find.
6) Create How-To or Product Review Videos
It has never been easier to create short videos that can demonstrate your
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
expertise. How-to videos are very popular. For example, if your website is about Making Money on eBay, you could create a short video on "How to Take Perfect Photos for Your eBay Listings". Make sure you have your website URL on the opening and closing sequence of your video to promote your website.
Post your videos on YouTube (www.youtube.com) and Google Videos (http://v
Post your videos on YouTube (www.youtube.com) and Google Videos (http://v
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
deo.google.com/). Give it a catchy title and teaser to get people interested. Also link to the videos from your own website.
7) Share Your Photos
If you have photos related to your subject area, post them on photo sharing websites such as Flikr (www.flikr.com) and PhotoBucket (www.photobucket.com). For example, if your website is about steam trains, take a camera to your
7) Share Your Photos
If you have photos related to your subject area, post them on photo sharing websites such as Flikr (www.flikr.com) and PhotoBucket (www.photobucket.com). For example, if your website is about steam trains, take a camera to your
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
next steam train show and post the pictures on these sites. People searching for steam train images are likely to try these sites. They can then follow the link on the photo to your website. P.S. Remember to include links back to your own site from the images.
8) Create a Blog
Blogs are very simple content sites where short articles are listed one after the other on the h
8) Create a Blog
Blogs are very simple content sites where short articles are listed one after the other on the h
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ome page. They are usually used to write about current events or comment on news.
Some successful content websites are blogs. Some are much more like magazines with feature articles. If your site is more feature-based, consider starting a separate blog that can be more informal and brief. Update the blog every day even if it is with just one- or two-sentence comments. Blog
Some successful content websites are blogs. Some are much more like magazines with feature articles. If your site is more feature-based, consider starting a separate blog that can be more informal and brief. Update the blog every day even if it is with just one- or two-sentence comments. Blog
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
that are infrequently updated quickly lose their audience.
Use the blog to drive traffic to your main website.
You can get basic blogging software for free. Try Wordpress (www.wordpress.com) or Blogger (www.blogger.com). For a managed service, try Typepad (www.typepad.com).
**********
In many ways, today's social media technologies are still fairly primitive, but I can
Use the blog to drive traffic to your main website.
You can get basic blogging software for free. Try Wordpress (www.wordpress.com) or Blogger (www.blogger.com). For a managed service, try Typepad (www.typepad.com).
**********
In many ways, today's social media technologies are still fairly primitive, but I can
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
say with confidence that the phenomenon that they have created – of customers taking control of the buying process – is here to stay. Customers will continue to get stronger, so publishers, manufacturers and anyone else with customers better start listening to what they are saying.
One last point before I finish. It's really a word of warning. Once you adopt the social me
One last point before I finish. It's really a word of warning. Once you adopt the social me
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
dia marketing techniques, you are inviting people to comment about your service. You must be ready for negative as well as positive feedback. Good companies listen to the feedback and make positive changes. Poor companies ignore it or worse still, call their lawyers to fight it.
If you jump into the social media world, be ready to participate, listen, learn and take action
If you jump into the social media world, be ready to participate, listen, learn and take action
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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