Advice You - Internet and Businesses Online

Interactive marketing is the key to return visitors to your website, no matter what you are selling or marketing. Businesses on a budget really don't always have the kind of resources they need to start out. That's why there are so many pricey marketing firms out there. Unfortunately, businesses without interactivity on the web are

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

sure to flounder, especially with the trend towards social media sites such as Myspace and Youtube. Your customers and website visitors need to interact with your business - and trust it, to be successful.

What's one solution to building interactivity on a budget? Hosting a contest that gets your visitors involved with your company and products. Vid

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

o contests are ideal for this - they are free and easy to manage using YouTube.

Worried that an interactive contest campaign is too costly or time-consuming? Don't worry - we've got you covered - step by step. Altogether, it should take about a week to set up a campaign using free tools and a little promotion know-how. Your campaign will need a prom

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

otion until the contest ends - but the basics should be easy to cover and check on. And even once the contest has ended, you should see a good return in traffic based on the new prospects you've met during the promotion.

1. First things first - get your business on Myspace and YouTube. Plan to spend at least half an hour setting up your pro

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ile on each site. Sign up at http://www.youtube.com and http://www.myspace.com. Don't just sign up and leave - make sure you link to your website, upload photos of your products and services, and describe your business and products throughly. (Using your seo keywords.) If you're not sure how to fill out your profile, do a search for other bu

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sinesses on these sites... (Tip: there are tons of boutiques and bookstores on Myspace, and they're easy to find using the Myspace search engine...) Myspace can assign you a unique URL (Look on the left side of your page under your profile pic.) Make sure you use your business name or keywords when you choose your URL. (Our company's Myspace URL is

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

: http://www.myspace.com/capitalcreative ) Youtube assigns you a "channel" - there's a lot you can do with this as far as building a social network - but that will follow in another article. (Our company's channel is at : http://www.youtube.com/capitalcreative to see an example of how a channel at Youtube will look.)

2. Plan a contest - not

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

a drawing, but a competition. That's right - this isn't going to cost you money, but it may cost you a free gift certificate, book, or other piece of your business inventory. It doesn't have to be expensive - but if you have enough inventory, giving away something free that's of high value will generate more buzz for your company. Plan on at

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

least having a grand prize, if not first, second, and third prizes. For an effective campaign, you'll want to limit your contest to 30 to 45 days. (And when you see enough success, you can do another one, later!) Choose an item you're really wanting to push - in many cases, your customers may buy it if they don't win... Because during and after this

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

campaign, you're going to keep in touch with them.

3. Decide what the contest is going to be about - and what you want your customers to think about your company. You can make it simple - "Why do you deserve a free Ipod"? or use it to help build your brand - "Why I am a home-made-vegan soap addict and I deserve a year's supply of

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

oap." Many bigger companies even ask users to submit their own commercials for a specific product. The key to this contest is to build excitement for your products and company - so ask a question to your prospects that helps them think about your brand and how it relates to them.

4. Create a Youtube Group for your contest.<

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

/strong> (http://www.youtube.com/groups_create) This is where you'll be directing your entries. You get a free bulletin board in the group, so link to your contest guidelines and your business on Myspace. (On Myspace, you'll get a lot of friends this way. Let everyone know contest updates will be announced on Myspace and via your mailing list.)
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

>

5. Create a Contest Page on your website. List the rules and the theme of your contest. Although the video contest will be on Youtube, you'll want to collect their email addresses and the URL of their video either by form or email, depending on your preferences. Link to your Myspace profile and Youtube Gr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

oup prominently. Let them know that you will update them via email or Myspace. Make sure you host a "Send this page to a friend" form. Not sure what the contest rules should entail? Do a Google search for "contest guidelines" and write up your own.

6. Announce your contest. Every place you announce your contest, you'll want to promo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e the URL of your Youtube Group, Contest URL, and Myspace profile. (if you already have a Myspace profile, then announce the contest to everyone once a week, using a bulletin...) Who else can you announce it to? Your mailing list. Online media and local newspapers using a press release. Print up flyers and pass them out around town. Oh, yeah - and

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

those free contest websites - there are thousands of them with avid contest entrants. (http://www.contesthound.com/addcontest.php3, http://www.contestalley.com/submitcontest.shtml, to name a few) Try to get your contest listed in at least five directories a week, or even a day, and your link popularity will soar.

7. Promote until the day the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

contest closes. Continue listing your contest in forums and directories, with a link to your contest page - if you list your contest in just 5 places a day, you can achieve prominence quickly.

8. Choose your winners and give them some publicity. Let all of your entrants know where to see the winning videos - and make them an offer

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

they can't refuse. Let your website visitors know where to see the results of the contest. Offer all the "losers' some sort of coupon or freebie - or another chance to enter a second contest. Post the winning video on your website and any other place you promote your business. Ask winners for their photographs and post them in your Myspace p

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ofile as " recent contest winners". Ask them to tell their friends about their videos. Send out press release announcing the winners - and the theme for your next contest.

Have fun with contests - when you run a contest, you build your company's image and brand awareness. A contest is a great way to generate enthusiasm with your website visitors, ad

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d people to your mailing list, and achieve brand recognition. Contests also tend to be very viral in nature - people share them with their friends and there are tons of contest fanatics on the web that republish information for their own website visitors. jsut remember to make it fun, link to where they can enter, and ask every one to tell a friend

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/80717/adviceyou-Interactive-Campaign-Marketing--Social-Media-Marketing-OnTheFly.html">Interactive Campaign Marketing - Social Media Marketing On-The-Fly</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/80717/adviceyou-Interactive-Campaign-Marketing--Social-Media-Marketing-OnTheFly.html]Interactive Campaign Marketing - Social Media Marketing On-The-Fly[/url]

So, you've posted your resume online, sent out dozens of them to answer classified ads, and told everyone in your network that you're looking for a job. And nothing has happened. Now what? Here are 4 tips to supercharge your job search.

What's involved with making money without effort? Wrong question--there's no such thing.

With every passing day of wearing a nametag – I was forced to look deeper. I knew there was something bigger at work. And now after three years of business and five years of wearing a nametag all day, every day – it’s time to go from experimental to experiential. The following are seven valuable business lessons I learned from wearing a nametag.

Tags

Links

Advice You - Interactive Campaign Marketing - Social Media Marketing On-The-Fly

Related Articles: