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Advice You - Social Media - Welcome to Reality Online
The use of social media encompasses a broad range of online media types. While some might only think of a social network l According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product ike MySpace there are actually several social media formats that contain significant marketing potential for online busine ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in s. While others may think you are simply enjoying the multiple aspects of social networking, the truth of your interest m lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. y likely be tinged with a business focus. What that doesn’t mean is that you post simply to leave a traceable link back t here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe o your business website. Those who visit any social media site see through posts that are overtly geared toward marketing. d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro In many cases social media consumers view this as spam even if the social network owners do not. In the end, you can lose ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc redibility of you don’t work as a meaningful contributor in a social media environment. Social media can be presented in easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi many different forms. Let’s take a peak at a few of them. YouTube and other similar video sites – These videos can be fun nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically y, serious, off the cuff and sometimes political in nature. You can show your business in a humorous light and allow indiv and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ duals to be curious about you and your business. MySpace and other social networks – This form of social media is popular ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi because it draws together multiple elements of social marketing and makes them accessible to the masses of individuals tha ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a t may view social networking as an online version of reality television. Blogs – This is a form of social media if only b dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod cause it does allow interactive exchanges between the blogger and the reader. Forums – This can allow you to have an indi cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin idual voice willing to discuss topics of interest to the majority. As with all social media you can provide a link to your tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen site. If you are viewed as a trusted source you will likely find forum members following you to your site to learn more. t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel Podcasting – This is an audio stream that can allow a visitor to hear a personal message from you. This can have a pronoun ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust ed impact in social marketing. This isn’t an exhaustive list, but it does provide something for you to consider as an add y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products ition to other marketing strategies you may have in place. Social media allows you to take your message to the people and . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de ave fun while you share your message. I can’t stress enough how important it is to be real. The entire Internet community elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip has a low tolerance for supposed spam so make sure you don’t use social media as simply another form of online advertising tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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