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Advice You - Five Rules For Social Video Optimization
The popularity of social video sites like YouTube, Yahoo Video, iFilm, blinkx is undeniable. YouTube alone receives more than 65,000 video uploads and plays 100 million clips every day. By 2010, video enthusiasts will consume 44 billion user generated video
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
clips. This represents 55% of all the video content viewed by US consumers.
In the future, user generated videos may even end up on your television screen through the cables and satellites. YouTube has already announced incorporating the revenue sharing pos
In the future, user generated videos may even end up on your television screen through the cables and satellites. YouTube has already announced incorporating the revenue sharing pos
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ibility with the creators of these video streams. Other sites may follow soon. You will be able to monetize your video contents and allow others to discover your skills and talents for better jobs or other lucrative offerings. To maximize the impact of your
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
reativity, you need to know the kind of contents you have to produce and effectively present those contents in the video sharing sites.
The social video optimization is not about optimizing your videos for high search engine ranking (SEO). It is about makin
The social video optimization is not about optimizing your videos for high search engine ranking (SEO). It is about makin
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
your videos for others to enjoy and learn from (providing benefits to people) and publishing those videos in social video and social media websites for viewers to easily discover, bookmark, and share for a viral effect.
1. Provide benefits. Offer something
1. Provide benefits. Offer something
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
that will benefit others. It may be funny video clips, a series of “how-to” videos, an unusual moment, etc. Don't upload any violent clips. Though these clips are popular in video sharing sites, most of the time they don't provide any real value to the socie
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
y. Unless the violence has journalistic value, don’t embrace it for amusement.
Funny clips are popular. Kids and pets provide plenty of opportunities to capture hilarious moments. If you have plumbing skills, offer a series of short "how to" videos on fixin
Funny clips are popular. Kids and pets provide plenty of opportunities to capture hilarious moments. If you have plumbing skills, offer a series of short "how to" videos on fixin
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
g things around the house. A computer geek can channel her skills in developing short videos on how to setup a home network. Plenty of opportunities are available. Find your niches and work in those areas. If you are comedian, create short stand-up comedy ro
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
tine videos. The bottom line is to create themes and produce a series of videos based on each theme.
2. Provide enhanced viewing experience. People do not want to watch a full-length movie in a video-sharing site. A clip should not be more than 10 minutes l
2. Provide enhanced viewing experience. People do not want to watch a full-length movie in a video-sharing site. A clip should not be more than 10 minutes l
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ng. Buy a cell phone with a good quality camera for capturing those unexpected moments. Otherwise, use a digital video camera for making your clips. Use a free online video editing sites like cuts.com for cutting video scenes, inserting title and sound effec
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
s, etc.
3. Create your brand. Companies spend millions to establish and promote brands. Why should not you? Brand recognition is very powerful and it may set you apart from others. Insert a few frames at the start and end of every video you create to introd
3. Create your brand. Companies spend millions to establish and promote brands. Why should not you? Brand recognition is very powerful and it may set you apart from others. Insert a few frames at the start and end of every video you create to introd
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ce yourself, your skills and talents.
People like to associate with real persons rather than some unknown entities. Tell them what this video is all about. Make it short. Setup a blog and provide your blog URL in the introductory and conclusionary frames. M
People like to associate with real persons rather than some unknown entities. Tell them what this video is all about. Make it short. Setup a blog and provide your blog URL in the introductory and conclusionary frames. M
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ke the blog URL short for people to remember it easily.
4. Make it discoverable. This is like marketing your video on the video sharing sites. If you don't do it properly, your contribution will be lost in the sea of video clips. Provide a short and catchy
4. Make it discoverable. This is like marketing your video on the video sharing sites. If you don't do it properly, your contribution will be lost in the sea of video clips. Provide a short and catchy
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
itle with keywords related to your video. Relevant keywords will help locate your clips when people do a search. A catchy title in the search results will draw viewers' attention.
Learn from the titles others are using by doing a search using your keywords
Learn from the titles others are using by doing a search using your keywords
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
in YouTube and other similar sites. The same goes for the description. Use relevant keywords but make it interesting to arouse curiosity. Write in the natural language and avoid adjectives. Let the users decide the quality of your presentation.
Tags are eve
Tags are eve
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ywhere now a day. It is a keyword, not a keyword phrase. You should provide tags for your uploaded contents. If your titles and descriptions are relevant to your videos, you already have a few tags.
Besides the tags you have already collected from your titl
Besides the tags you have already collected from your titl
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
and description use one or more tags to closely identify your content to the categories available in the site. For example, on YouTube you have categories like "autos and vehicles", "comedy", "howto" etc.
If your video is about how to fix a flat tire, use
If your video is about how to fix a flat tire, use
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
dditional tags like "tire", "car", etc. Add a few additional tags to describe the least important thing in your video. In the "fix a flat tire" video example, you can add tags like "stems", "valve", etc. Use as many tags as you can accommodate in the tag tex
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
box.
5. Relax and enjoy. You may be wondering why this is a rule. This is a rule because you do not want to feel the burnout. Enjoy what you are doing. Have a passion for your creative works. Don't think about how much money you are going to make by produc
5. Relax and enjoy. You may be wondering why this is a rule. This is a rule because you do not want to feel the burnout. Enjoy what you are doing. Have a passion for your creative works. Don't think about how much money you are going to make by produc
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ng these videos.
This is not going to make you rich overnight or within a very short time span. What is important is that you are pursuing something that you like. If the society is benefiting from your creative works, you will get adequate monetary rewards
This is not going to make you rich overnight or within a very short time span. What is important is that you are pursuing something that you like. If the society is benefiting from your creative works, you will get adequate monetary rewards
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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