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Advice You - Internet Marketing News: Business Blogging Survey Reveals Corporate Attitude to Social Media
While most companies in the US and the UK regard blogging as an important new communication medium, most are not monitoring the online conversation an
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
d have not adapted their corporate communication strategy to include social media elements such as an effective Internet marketing strategy.
* Almost
* Almost
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
89 percent of U.S. respondents and nearly 83 percent of U.K. respondents believe blogs are an important digital communication
* More than half of al
* More than half of al
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
l respondents admitted that no one is blogging on their or their clients' behalf (U.S.: 64 percent, U.K.: 64 percent)
* Most respondents confess they
* Most respondents confess they
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
or their clients don't have an official blogging policy in place (U.S.: 87 percent, U.K.: 82 percent)
* One third of companies claiming to have a bl
* One third of companies claiming to have a bl
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
og say it is written by the company's CEO
* 63 percent have not adapted their communications strategy to include proactive outreach to blogs, message
* 63 percent have not adapted their communications strategy to include proactive outreach to blogs, message
ucts have become life saving products for the pharmaceutical companies who doesn�t have many innovative molecules in their product pipeline and have been inc
boards, and other forms of digital medium
* Among both countries, respondents consider the ability to share information quickly and broadly as the m
* Among both countries, respondents consider the ability to share information quickly and broadly as the m
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ost important consideration for blogging (U.S.: 84 percent and U.K.: 74 percent)
* 63 percent of U.S. respondents feel lack of credibility as the maj
* 63 percent of U.S. respondents feel lack of credibility as the maj
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
or down side of blogs; while U.K. respondents prefer other forms of communication to reach audiences (63 percent)
* Most respondents (78 percent for
* Most respondents (78 percent for
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
U.S. and U.K.) believe that the public relations department should handle fallout from bad news breaking in the blogosphere
* 49 percent of responden
* 49 percent of responden
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ts don't monitor blogs
Quotes:
"We've seen a few examples of PR departments and agencies putting both their traditional PR feet in their social medi
Quotes:
"We've seen a few examples of PR departments and agencies putting both their traditional PR feet in their social medi
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
a mouths. It's way past time that companies make social media and online PR training a priority. Business blogging is an important communication mediu
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
m, It's not going away. Markets are conversations. Learning to participate in the conversation effectively is a vital PR skill today." Sally Falkow,
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
President of Expansion Plus, and the official blogger for Bulldog Reporter
"Originally, the purpose of this survey was to compare and contrast blogg
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ing communication practices in the U.S. and the U.K. and identify best practices," said Steve Cody, managing partner and co-founder of Peppercom. "Sur
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
prisingly, what was revealed was a level playing field across both countries where a select few are diving into social media, but most are hesitant to
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
start the process. The data suggests that the lack of blogging policies speaks to the fact that social media is not being taken seriously at a strate
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
gic level by corporate executives"
"Ultimately, what this survey revealed was a need for communication professionals in both countries to step up to
"Ultimately, what this survey revealed was a need for communication professionals in both countries to step up to
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
the plate and start integrating blogging practices into their strategic approach," said Jacki Vause, managing director of Peppercom's London office. "
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
No one is denying the power of blogs. Now is the time to employ them or risk losing PR's place at the table when it comes to these types of decisions.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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