Advice You - Internet and Businesses Online

Whether you call it website promotion or search engine optimization or even internet marketing, it's still important to 'court the what, don'

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t marry the how'.

What do I mean by that?

Basically, that expression means to be concerned about *what* you are trying to achieve -- more v

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

sitors to your website, say -- rather than *how* you want to achieve it -- a high ranking on Google.

For example, here are three websites th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t *can* help you promote your website and thus help you promote your business, online:

1) YouTube
2) Digg.com
3) Del.icio.us

The

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

bove sites are known as social networking sites or social bookmarking sites or even social media sites. Whatever they are known as, the most

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

mportant thing about these types of sites (and these three sites in particular) is that they are some of the most visited websites in the wor

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ld.

Notice I haven't mentioned Google, until now that is:
4) Google Video.

I could also include:
MySpace, Technorati, Bloglines e

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

c.

With the arrival of these social media sites, the website promotion game has changed.

Yes, website promotion -- getting visitors to your

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

website -- is now much more than about ranking well on search engines like Google, Yahoo! and MSN these days. It's taking advantage of so-cal

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ed social networking or bookmarking sites, and the high levels of visitors these sites receive.

Or, to use a fancy term: it's about social m

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

dia optimization.

What are the rules of this new game?

How does social media optimization work?

Well, with any new technology (and these s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ites are also known as examples of Web 2.0 sites) the rules are still being made up, and no one has all the answers.

But here are a few clue

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

:
-http://digg.com/design/Top_7_ways_to_get_a_

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

seless_article_dugg -http

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

//digg.com/tech_news/10_Tips_for_Promoting_Your_Blog_or_Business_on_MySpace_com (all 1 word)

And here are further reasons why you should

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

take these social media sites seriously:
-http://ww

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

w.digg.com/tech_news/Social_Media_Numbers_are_Out

Some think that Web 2.0 websites or social media sites will not be around for long. Ot

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ers think that social media optimization will become as important as search engine Optimization. The important thing, right now, is to unders

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

and how you can best utilise these high traffic websites in promoting your website.

So, the time to embrace social networking sites is now.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Don't ignore search engine optimization, but do find out how your business or website can use social media Optimization, before it's too late

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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