Advice You - Business

Early Logo Beginnings

The history of logo design and logos dates back to ancient Greece. The word "logo" means a name, symbol or trademark designed for easy recognition. The use of logos as trademarks has existed as lo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ng as there have been traders and merchants. They can be traced back to the thirteenth century. They include masons marks, goldsmiths marks, paper makers' watermarks and watermarks for the nobility, and printers' marks.

Why Do

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Logos Change?

Many factors drive advertising or logo trends. The most powerful force that shapes and drives design is “human culture.” You might say advertising, even logo design, reflect the signs of out times.

From the early

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

1800’s to 1940’s, most logos were elegant hand illustrations and lettering. A logo for an electric company during this period was not much more than the company name with a lightning bolt. Some companies have retained part of their orig

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

inal design in their present day logo. In 1920 the Victor Talking Machine Company had a logo of a dog named “Nipper” sitting in front of a phonograph and listening very intently. Today RCA still uses Nipper in its advertising campaigns.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Enter Avant Garde Design

In the early 60’s the creative works of Andy Warhol presented a unique look at the world. His works came to be known as Pop-Art. This movement permeated the ranks of commercial television, mov

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ies and main stream advertising. Logo shapes and design became more “iconic” in nature. McDonalds dropped the little burger guy popping out of the golden arches in favor of the stand-alone golden arches.

In the late 1990’s the Silicon V

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

alley revolution lead to a flurry of techie-type designed logos incorporating some sort of Nike swoosh that is ever present in current logo designs.

Logo Formulation

A logo communicates your identity. The mark of a goo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d logo is legibility and strong brand recognition. How do you create a powerful logo for your business?

Good question. Let’s get started.

Let’s say you are an attorney who specializes in immigration. A great creative place to start is

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

with a paper clip. That’s right, a paper clip. The idea here is to free your mind of all the typical symbolism, like a gavel or court building, that one would associate with an attorney or a lawyer. Try to think outside your brain. Throw

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

out all your pre-convinced creative notions.

Thinking about how a non-associative object might be applied to your logo design takes your concept in a unique direction. Give it a try. Think of any odd item like an iron or a clothes-pin,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

then list ten concepts of how this item or shape would apply to your new logo.

Research Your Logo

You should market research your logo. If you are designing a logo for a turbine motor company then get on the Web and c

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ollect every logo from every company that builds or sells turbine motors. Ask yourself, which of the logos do a good job of communicating. Compare color palettes and the fonts used. Learn from the successes and mistakes by analyzing what

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

works and what doesn’t.

Sketch Your Ideas

Before you open Illustrator or Photoshop, grab some paper and doodle a few designs. This is how many professional designers develop their concepts. When developing the icon or

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Nike swoosh portion of your logo, don’t worry about typography at this point. Concentrate on the icon. Try looking at logo finished samples. Some great sources of inspiration for exceptional logo design include; misipile.com, iconfish.c

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

om, halcyonlogodesign.com logoworks.com and atlantis57.com.

Incorporating the Company Mission or Motto

Your client may have a company phrase or tagline. For example, a recent Church client of ours had the tagline, “

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

target="_new" href="http://65.36.227.70/newtestamentchurch/main.html" target="_blank">Changing Hearts, by Keeping it Real.” By using this tagline as a focal point I was able to develop logo concepts outside the usual “Calvery cross o

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r praying hands.” By incorporating an iconic heart, I was able to create a logo that branded the message of my client.

Listen to Your Client

After having labored and submitted multiple designs for an

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

href="http://65.36.227.70/allergyasthma/main.html" target="_blank">allergy, asthma medical practice, they requested additional designs and re-dos. They asked for something with a dandelion being blown in the wind. I had thought my ci

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rcled spores logo concept would have surely won their hearts and minds. But alas it was back to the drawing board. You’re bound to hit the mark on the first try or the hundredth try. But, that’s ok. You grow a thicker skin and press on

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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