Advice You - Internet and Businesses Online

In my previous article I discussed how you can use a series of inter-linked lenses to increase your traffic and therefore sales potential. In this article I’m going

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to talk about the importance of building links and PR for your lenses and how to use Squidoo for maximum marketing impact.

In my previous article I talked about bui

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ding a series of interlinked ‘hobbyist’ and ‘sales’ lenses. In this way you can create a series of sub-niche pages that will drive traffic to either your ‘sales’ len

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ses or your website or blog. In effect, to create a mini-website in Squidoo. So, how can you further maximise the potential of your lenses?

Social Bookmarking
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

An important point to remember again here, is that your Squidoo ‘website’ should be treated as would any other site or blog in the Web 2.0 environment. So that mea
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro
ns back links and PR are just as important.

The best thing to do is visit any number of the popular social bookmarking sites, like Blogmemes, del.icio.us, Rawsugar,
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
etc. (I use 10 -12) and add links there to your ‘hobbyist’ lenses. These one way incoming links, with their PR, will then filter throughout your lenses. If you keep
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
your ‘hobbyist’ lens purely that. i.e. no selling on them at all, you could even consider adding a link to it from Wikipedia.

In addition, if your lenses also link
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
o your website or blog, that PR will eventually filter to those as well.

Remember also to keep the distraction down on your lenses. You should not try to make money
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
directly from your lenses, from a percentage of the adsense revenue, etc. Your purpose is to get visitors to your sales lenses or sales pages in your site. So steer
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
clear of adding the Amazon, eBay link modules.

Capture Your Leads

The most important point, and one that a surprising number of current lens users are missi
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
g, is capture your leads.

The best way to do this is to give away a free bonus, a free report or tip sheet or a subscription to your newsletter if you have o
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
ne.

I’m surprised at how many marketers are not doing this directly from their lenses. Perhaps many are using their lenses to direct people to their sites or blogs
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
nd they assume they will capture the lead there. I think this is missing a huge opportunity. I know I have had many sign ups from my lenses who never go furth
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
er than the lens.

It is also technically tricky to get an opt-in form on a Squidoo lens. There’s a bit more to it than just cutting and pasting the code from your a
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
toresponder service provider. It’s not the purpose of these articles to go into the technicals but you use what is called an iframe...which is simply putting a windo
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
w of a size you specify inside of another website...so in essence it is almost like displaying a image in a blog post...you have to upload the image and place it bet
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
een ‘img’ tags...

It is similar but you have your opt-in form set up on a separate website...and use the iframe tags to place it on your lens...

There is lens on i
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
t in Squidoo http://www.squidoo.com/iframes

So to sum up, you should treat your Squidoo Lenses in the same way as a website… employ social bookmarking techniques fo
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
indexing and PR, keep the exits from your lenses to only those you want and, whatever you do, get your opt-in form on all your lenses and capture those leads

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Using Squidoo for Maximum Marketing Impact

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