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    Social Networking of course is in its infancy, at least to web site traffic generators, so
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    what are the so far under-penetrated benefits of social networking?

    Lower Costs

    It is s
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ignificantly cheaper to employ online social networking strategies than to pay for adverti
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    sing. When you social network, you can prescreen potential customers. You learn what your
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    rospects like and what they don’t. That personal relationship you gain when you connect wi
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    th your potential customer is more valuable than what you would get had you advertised. Ad
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    vertising is impersonal: the “one size fits all” concept does not seem to work anymore.

    C
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    edibility and Trust

    Connecting with prospects on a personal level builds trust and credib
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ility. A general rule of thumb is to offer your services, expertise or help before you ask
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    for it. It is acceptable to promote your services when asked. If you’re not careful, your
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    attempts could be considered spam. Instead, wait for the opportunities to present themselv
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    es instead of forcing a situation.

    It’s Who You Know

    When you socialize, you meet others
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    who know others. How are you going to meet the president of a large corporation? You star
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    t by talking to his friends. You ask your associates if they know someone who is connected
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    with him And on and on.

    Social networking relationships are supposed to benefit both part
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ies. Never take more than you give. When the opportunity presents itself, don’t be afraid
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    to ask your contact to introduce you to a prospect. The old saying rings true: it’s not wh
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    t you know; it’s who you know.

    There are many reasons to employ social networking as a ma
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    rketing tactic. Ensure that you have extra time to spend. While it’s true that the upfront
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    costs are less, this method takes up a lot of time in research and building relationships


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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