Advice You - Internet and Businesses Online

Social networking online is one of today’s hottest trends. Many, however, wonder how social networking can help their careers or businesses and exactly how to get started with this online marketing technique. Here in part 1, I will help you get started. Next month in part 2, I will exp

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lain some techniques for expanding your presence and building a quality network of online contacts.

What is Online Social Networking?

From a conceptual standpoint, online social networking is no different than traditional networking and socializing. You meet people and get to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

know them by sharing information about each other. Those you like and/or share interests with become part of your "network." The marketing magic kicks in when those in your network start talking about you. Your reputation spreads by word-of-mouth.

The Internet and related technology h

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ave taken networking to the next level, expanding each individual’s reach and exposure through online marketing. Where traditionally people gather in person to network -- at the same time and place as others -- members of online networking groups are not limited by time or geography. E

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ch group member can interact 24/7 from any location worldwide. Consequently, online networking techniques are very different from in-person networking.

How To Interact Through Social Networking

Ways to interact are numerous. The first order of business is to decide what your m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

arketing goals are with respect to social networking. While "finding new friends" is a sufficient personal reason for social networking, business marketing goals need to be more specific. Are you an individual looking for a job or freelance work? Do you want to gain exposure for your p

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

roduct, band or company? Are you looking for potential employees or contractors? Do you want to get prospects interested enough to visit your Website or contact you? Your goals will dictate what you put on your profile and social networking home page as well as who you look for the bec

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

me part of your network.

After you’ve decided on your purpose for online networking, choose which social networking Website(s) you will participate in.

Where to Network Online

You can find a comprehensive list of social networking site at Wikipedia here: en.wikipedia.org/wiki

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

/List_of_social_networking_websites. I am familiar with those listed below. They will give you an idea of the range of opportunities you will find at social networking Websites:

Yahoo! 360 (360.yahoo.com): Yahoo!'s social networking site is in beta as of this writing. The uniqu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e feature here is your Yahoo! 360 space is cross-promoted with other Yahoo! products, such as with your reviews on Yahoo! Local and your Yahoo! Groups. Like many social networking sites, you can also host a blog on the server.

MySpace (myspace.com): This is the mother of social

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

networking sites. Originally dominated by teens, there are reports of the "graying of myspace" as older people and businesses are also networking on the site. It may be worth your while to spend some time there to see if your target customers hang out there.

LinkedIn (linkedin.com)

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

: LinkedIn is excellent for professional, career-related online marketing because it focuses exclusively on business and professional networking. You will find interfaces to connect with classmates or colleagues (both past and present); find service providers or clients; post or fi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nd a job; and ask or answer business-related questions.

Gather (gather.com): This network incorporates user publications (in the form of articles) and a points reward system into the usual social networking activities.

Each social networking Website has it’s own "personality"

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and a different mix of people to interact with. Before signing up, go to each site and explore a bit -- search on keywords related to your goals and interests, check out the different groups, the activity level, etc. This will help you determine if a site will be beneficial to you. Onc

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

you find a site that interests you, establish your presence by signing up and filling in the questions for your profile and site home page. Once that is done, you are ready to interact.

Whom To Interact With

The people you want to associate with (i.e. make "friends" or be "co

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nnected" to) will depend largely on your goals. There are several types of people you will want to consider contacting. Each can help you in different ways, so consider looking for more than one type of "target friend:"

Customers and Consumers: People who will benefit from what

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

you do, consume or buy your products or services, and rave about you to their friends

Others Within Your Industry: People with whom you can network, share resources and cross-promote with.

Media and Publishers: People who work for or can influence publications you woul

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

like to be mentioned in (e-zines, newspapers, Websites, etc).

Consultants: People who may want to hire or purchase products from you.

Event, Company or Organization representatives: People who operate business and associations that support your industry.

How To Fin

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d Friends

A few people will find you based on your profile, but you will want to actively seek out quality friends. You can start to find friends by joining groups related to your expertise, that have members who match your target friend profile or interest you in general. You can

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

also approach individuals and ask them to become a friend and/or part of your network.

Next month in part 2 I will detail some more specific networking and marketing techniques. Until then, explore your social networking sites, get comfortable with the features and find a few friends

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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BB link (for phorums):
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Nowadays it is very common to have a free e-mail account. Most of the people use this service to be benefited by its advantages. I have many free e-mail accounts, almost on every service provider such as Yahoo, Gmail, Hotmail, etc.................

Search Engine Marketing is very important if you want your online business to succeed. It is all about good quality high value (unique is best) content, it is what the search engines want, as it is what the searchers are looking for. This is just a quick list from the top of my head but is enough to keep you busy.

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Advice You - Online Marketing Through Social Networking (Part 1)

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