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Advice You - Why Bother With Social Networking Sites Like LinkedIn?
Q: I think I understand the value of networking as well as the next businessman, but
for the life of me, I don't really see what sites like LinkedIn, Ryze and Ecademy can
do for me. What's the point of these sites other than just as
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
some sort of digital
popularity contest?
A: My good friend and colleague Liz Ryan, head of the women's power networking group WorldWIT, Women in Technology, has a great answer to this sort of question, an answer that I'm quoting h
A: My good friend and colleague Liz Ryan, head of the women's power networking group WorldWIT, Women in Technology, has a great answer to this sort of question, an answer that I'm quoting h
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ere with permission:
I ask people to join LinkedIn, and often they say "I don't want the spam." So I say "You won't get any spam." And they say "But I'm not job-hunting." And I say "You don't have to be job-hunting." Then we go back
I ask people to join LinkedIn, and often they say "I don't want the spam." So I say "You won't get any spam." And they say "But I'm not job-hunting." And I say "You don't have to be job-hunting." Then we go back
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
and forth for awhile. It's a bit of a
challenge to get my own friends to see the forest for the trees, sometimes.
When Monster.com was new, the big idea was to post jobs online. As an HR person,
I can tell you, Monster is a pretty
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
awful place to post jobs. You get KILLED with
unwanted resumes from job seekers all over the world. I truly believe that
Monster.com is the reason that HR people no longer respond to online job seekers -
and sometimes offline job s
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
eekers - with any kind of response.
Anyway, over time HR people and recruiters figured out that the real value to Monster is the ability to search the candidate database (for a fee). Maybe some of the same thing is happening with Li
Anyway, over time HR people and recruiters figured out that the real value to Monster is the ability to search the candidate database (for a fee). Maybe some of the same thing is happening with Li
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
nkedIn. What seems like the obvious benefit to
membership may not be the key feature for a lot of users. See what you think about
this LinkedIn primer that I share with my friends. If I'm doing something I shouldn't
be doing on Lin
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
edIn, I'd love to know that too!
1) Your profile itself is a great value to joining LinkedIn. I get great, useful contacts from my profile appearing on LI, and of course it's free.
2) Even if you're not job-hunting or doing business
1) Your profile itself is a great value to joining LinkedIn. I get great, useful contacts from my profile appearing on LI, and of course it's free.
2) Even if you're not job-hunting or doing business
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
developing or searching for
contacts yourself, it's a great thing to be able to be a conduit for your friends. They
really appreciate that service that you can provide for them. Just the reconnect-
with-an-old colleague bit is a god
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
send: where else can you do that online?
3) LinkedIn is the google for individuals who aren't high on Google rankings. That means anyone who's in a corporation but not senior enough to appear on the About Us/Management Bios page (al
3) LinkedIn is the google for individuals who aren't high on Google rankings. That means anyone who's in a corporation but not senior enough to appear on the About Us/Management Bios page (al
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
though of course, those execs are often on LinkedIn
too); anyone who is a partner in a consulting firm but perhaps not often in the news
or otherwise mentioned online; and zillions of other people whom you'd have
trouble finding if
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
it weren't for LinkedIn.
4) Let's say you have a business meeting with the VP of Marketing at a major corporation next week. If it weren't for his profile on LinkedIn (say, if you were having this meeting three years ago), how woul
4) Let's say you have a business meeting with the VP of Marketing at a major corporation next week. If it weren't for his profile on LinkedIn (say, if you were having this meeting three years ago), how woul
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
d you learn where he went to school,
where he worked before his current job, and other details about him? With the help
of his LinkedIn profile, you're a zillion times better prepared for the meeting.
5) Now let's say that VP of Mar
5) Now let's say that VP of Mar
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
keting is behind the curve and doesn't have a
LinkedIn profile. No big; you find another connection of yours who works at the VP's
current company, and ping her for some background. See? LinkedIn to the rescue
again.
6) Want to kn
6) Want to kn
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
w who's working in a particular industry space in a given city?
LinkedIn search. Intelligence gathering, even if you never contact any of the people
you find.
My point is that there's lots more to LinkedIn than just reaching out to
My point is that there's lots more to LinkedIn than just reaching out to
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
people for
job leads and for business development leads - not that either of those are bad
things. And I agree with other posters that you have to use the tool, rather than just
join up and sit there like a lump. But I'd love to he
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ar stories of some more creative
uses for LinkedIn, from other users...
Thanks for sharing your compelling story with everyone, Liz. When I think about your point with Monster.com causing recruiters to never list jobs online anymore
Thanks for sharing your compelling story with everyone, Liz. When I think about your point with Monster.com causing recruiters to never list jobs online anymore
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
, I
not only know that it's true from personal experience, but also find it to be an
interesting example of the law of unintended consequences, in the same way that a
site like LinkedIn helps with market research or background chec
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ks.
At the end of the day, in business you're ultimately constrained only by the skills you can bring to the table and the network of friends and acquaintances you can call on for help, advice and assistance. And if you don't help t
At the end of the day, in business you're ultimately constrained only by the skills you can bring to the table and the network of friends and acquaintances you can call on for help, advice and assistance. And if you don't help t
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
hem when you can, of
course, it doesn't take long to be ostracized from a group, however informal or far-
flung. But if you are part of a circle of professionals, you will always grow your
career faster, smarter, and more profitably
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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