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You can look at the number of subscribers. All things being equal, a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

larger list should offer a higher response than a smaller list. But

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

all things are rarely equal. Sometimes large lists are large because

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

they have inflated (fictitious) counts, or because the list owner lea

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

es expired or old emails in the list, and continues to report them as

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

subscribers, even though they never open their emails, or consistentl

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

bounce.

You can look at the price of the ad, although this should b

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

done in comparison with the wait time and the number of subscribers

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n the list. In general, an ad that costs $500 will probably have mor

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

of a response than one that is priced at $50. Again, if the wait li

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t is long for the $500 ad, then it can possibly be assumed that the a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

vertisers are willing to stand in line and possibly pay in advance to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

mail to that list. If the ad is less expensive and available immedia

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ely, that should be a warning sign.

So how do you write an effective

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ezine ad?

When you are first starting to run ezine ads, you should g

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nerally start with classified ads. Generally, if the newsletter will

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

not convert readers into your own subscribers with small classifieds

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t a reasonable rate, compared to the cost, then it will not convert r

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

aders well with a full page solo ad. Sure, you might get more subscr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

bers with a solo ad, but not more in comparison to the cost of the ad

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Done properly, public relations can bring attention to the good work a company does on a regular basis. As an overview, here are a few considerations to put in place so that potential and current investors are attracted to the natural value of your company.

Some businesses flourish while others slowly fade away. There’s usually a good reason. Salespeople need to put the serve into customer service.

As literature and writing evolve, more and more people join the successful ranks of bloggers, online article writers, and eBook authors. Are we not sure that what we are doing here today on the Internet is not omnipotent? I believe what we write on the Internet today, will in fact, be how history judges us tomorrow.

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