Advice You - Internet and Businesses Online

Here’s something that folks may not be aware of. There are millions of people on-line, but a lot of those people are on-line while they are at their job and they’re listening to the radio shows while they’re working or goofing off.

This is the sec

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ret that a lot of people don’t realize - There are millions of people who are on-line that should be working. They’re behind their desk pretending they are working, and they are really on the Internet just surfing around and ripping off their empl

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

oyer. That can be good news for you if you’re on one of these radio talk shows. While they’re supposed to be working, they are surfing your web site and spending some money with you.

What you have to do is make people on the Internet want to kee

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

p coming to your web site. We’ve coined this the “money magnet” web site. You need to create a “money magnet” web site - one that’ll draw thousands of people to your web site like steel is drawn to a magnet. And here are just a few ideas to help

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

you do just that, and keep people coming back to your web site!

Start a discussion group on your web site. Become famous within your niche. There are people that are doing this right now. They’ve got web sites, and within their niche, all of the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

people come to their web site, constantly, to be involved in the discussion group. No reason why you can’t have one, too.

Number two, put on as many links as you can that are related to your web site, or your niche, of people that are selling dif

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ferent things or have different information, they are not competing directly with you. You’ve got as many links as possible on your web site. People come to your web site almost as if it’s a freeway on-ramp.

Most web sites are like dead ends. T

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hey go to your web site and it’s a dead end. They can go no further. A “money magnet” web site is a web site people come to so they can go to other places. You have constantly changing links and new places that your customers can go to. They’ll

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

keep coming back to your web site because that will make it so much easier for them to go to different web sites that are of interest to them.

A third idea is an electronic newsletter. You would keep the newsletter in your web site. People could

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

download it if they wanted to, but they had to come to your web site to get it. You’ve got a new newsletter all the time, and you’re constantly changing that. Another idea is to have contests. Maybe you have a contest every month, and you try to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ake it fun. These ideas give people a compelling reason to come to your site. Most web sites don’t have any compelling reason for people to go to them. By doing these, and other things, you give people a lot of reasons to keep coming back.

Most

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

web sites have zero content. Your “money magnet” web site needs to have a lot of content. Most web sites never change. Somebody goes through it one time, they see what you’ve got, and there’s no reason to go back. Your “money magnet” web site is

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

constantly changing. It’s exciting! People want to come back.

Now, if you ask a hundred different marketing experts what marketing is, they’ll tell you a hundred different things. They can all be right in their explanations.

The way we defin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e marketing is very simple. We’d like for all of our readers just to think this through. It’s two-fold.

One, it’s all the things you do to get a new prospect to do business with you one time.

Two, all the things you do to get that prospect coming

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

back again and again.

Now, electronic marketing is just using a computer, your web site, and the Internet to do those two things. You’re getting new customers to buy from you one time and, then, you’re keeping them coming back again and again. O

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nce you truly understand this principle, it can make you a tremendous amount of money.

There is no better way to use that principle than creating this “money magnet” web site that we’ve talked about. It’s going to take a little bit of work for you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to do it, but it’s going to be worth it. It’s going to compel new prospects to, first of all, come to your site. For all those links that you’re putting out from your site to other people’s sites, you’re making these people also put a connecting

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

link to your web site. So, you’re getting new people in, plus you’re getting people the information, the products, the services, and the things that they want. You’re establishing value with those people. You’re getting them to come back again an

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d again.

There is a compelling reason to come back. Once they come back a few times, that lets you build a strong bond with your customers. You can use that strong bond and that strong relationship to really get extremely wealthy. This is the po

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tential here. The formula for getting wealthy is real simple: you get enough people to re-buy from you enough times, at a large enough profit per transaction, and you’re going to get rich. It’s that simple! This overall concept can make it happen

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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