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The key to getting more traffic directed to your website is link p

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

opularity. Link popularity is a measure of the quantity, that is,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

umber and quality, that is, popularity of the sites that are linke

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to your web site. Link popularity is of such tremendous importa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ce because it is the quantity and quality of links on your site th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t determines the occurrence, recurrence and registration of your s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

te on the top internet search engines.

Quantity of the links is b

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

far the most important thing to increase web traffic to your web

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ite. However, quality should not be ignored either. Google, which

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s the largest search engine, lists the sites in a number of pages.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Each indexed page is assigned a page number or rank. And, the high

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

er the rank among these numbered e-pages, the better it is for the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

popularity of your site. For if your web site is linked among the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

irst few indexed pages, then the chances of people clicking on the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

link and visiting your web site goes up.

A high page ranking is a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

requirement and very much, instrumental in getting more traffic to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

your web site. However, it is also important to remember that the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ubject matter of your website and the link also matter as much as

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

he page rank. The higher the quality of the links on your web site

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the more the value attached to your web site by the search engines

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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