Advice You - Internet and Businesses Online

In online business, traffic is pretty much equal to money, assuming of course that your traffic is targeted. And for that same reason, the majority of your time is probably spent trying to drive traffic to whatever i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t is your selling. Many people are a victim of their own arrogance when it comes to getting traffic; are you on of these people?

For most people, traffic consists of 2-3 sources, usually SEO, PPC and perhaps some pa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d text link ads. The truth is, SEO and PPC are great, but they're only the tip of the iceberg when it comes to traffic.

Below is a list of what I consider to be the best traffic sources, in no particular order. Afte

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r testing conversions on your campaign, you should try each and everyone of these traffic tactics, why not? Afterall, the more traffic you have, the more sales you will make, and the more money you'll have in your po

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ket. Then you can go get your wife that face lift she's been needing for the last 10 years (just kidding - probably more like 5 years).

1. Pay Per Click Traffic (Adwords, MSN Adcenter, Yahoo, Adbrite etc.)

2. SEO (

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Natural organic traffic from search engines)

3. Paid banner advertisements (TribalFusion, adwords, commision junction etc.)

4. CPA Networks (Cost Per Action Networks - Modernclick, CPA Empire, Azoogle Ads etc.)

5.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

MySpace/Friendster/Facebook etc. (social networking)

6. Social Bookmarking (Furl, Del.icio.us, etc.)

7. Video Submissions (Youtube, Google Video etc.)

8. Press Release (PRweb and smaller press release networks)

9

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

. Directory Submissions (paid directory submission, mass directory submissions etc.)

10. Forums (post on relevant topics, links in signature etc.)

11. Tag Sites (sites that let you tag and link back to relevant pag

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s)

12. Legitimate Blog Posting (post relevant comments on blogs, with link back to your site)

13. Sponsored Newsletter Ads (pay to include your ad in large online or offline magazines)

14. Classified Ads (Craigsli

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

st.com, offline newspapers)

15. Magazine Ads (pay for magazine ads in relevant print magazines)

16. RSS Feed Submissions (submit your RSS Feed to various directories/aggregators)

17. Co-Registration (purchase co-r

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

g leads and direct them to your site or newsletter)

18. Create a Newsletter (to get repeat sales, repeat traffic, customer loyalty etc.)

19. Page Generation/Cloaking (mass automated page generation and cloaking)

2

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

. Text Link Ads (purchase text links on quality sites; Text-Link-Ads.com, Linkworth.com etc.)

21. PayPerPost (purchase posts on relevant, quality blogs; PayPerPost.com)

22. Reviews (purchase review(s) on ReviewMe.c

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

om)

23. Articles (write or have quality articles written and submit to major article networks; Ezinearticles.com, Isnare.com, ArticleMarketer.com etc.)

24. Squidoo (create and promote a relevant squidoo page)

25.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tumbleUpon

26. Viral Campaigns (offer a free viral report or useful download etc.)

27. Affiliate Program (create an affiliate program so affilites can drive traffic to your product)

28. Business Cards (include you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r URL on your business card, and hand them out)

29. Word of Mouth (encourage people to tell their friends, family, co-workers etc.)

30. Tell-A-Friend Script (include a tell a friend script on your website, offer a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

onus for referring friends)

31. Software Submissions (if you have a software product, submit it downloads.com and other free software sites, offer a trial version)

32. Create a blog and offer quality content to gai

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n loyal customers/visitors.

33. Other Web 2.0 Sites (their are hundreds of social networking sites begging for exploitation)

34. Carvertising (include your url on your car)

35. TV/Radio Advertisements (tv and radi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

advertising are cheaper than you think and can do wonders for branding and driving traffic)

36. Buy Qualifiied Leads (there are many lead brokering companies that actually sell legitimate pre-qualified leads in a v

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ariety of niches)

37. Create a Buzz (a good example is the MillionDollarHomePage which created a media buzz and drove a *ton* of traffic and a million dollars in sales).

There you have it, 37 powerful traffic tacti

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s that you can use regardless of what your selling. Now don't be lazy, take action, and make things happen. Only action will get results.

As the great Bruce Lee once said..

"Knowledge is not enough, you must apply.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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