Advice You - Internet and Businesses Online

When it comes to marketing and targeting customers, you have two basic methods to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

get potential buyers when advertising. There is the Shotgun Method and the Sniper

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Method. Both work extremely well and I will show you how each work and how to a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ply each method. You compare the weapons and use the one you think will benefit y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ou the most.

The Sniper targets a specific target market and tries to shift out p

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ossible buyers. The possible buyers will most likely be interested and ready to p

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rchase what you are selling. A Shotgun grabs everybody’s attention with the same

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

intention to shift out possible buyers, only it is more broad and goes for anyone,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

even if they are not interested in the product. While the Sniper grabs the atten

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ion of 10 targeted customers, the shotgun will grab the attention of 100 random cu

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

stomers.

With the Shotgun Method, you can get a lot more traffic to your website.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

However, you have less chance of making any sales.

With the Sniper Method, you

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ill not have as much traffic to your website. But when you do get traffic, you wi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ll have a much better chance of making some sales because the prospects will be ta

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rgeted and already looking for your type of product.

One way to maximize the effe

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t of the Sniper Method is to write a very compelling sales letter with an attentio

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n grabbing headline that convinces people to “buy now”. You can also start Pay-Pe

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r-Click campaign with places like Google Adwords and Yahoo.

If you want to maximi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e the effect of the Shotgun Method, then place e-zine ads, magazine ads, do a pres

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s release, etc... Try to saturate the market with advertisements for your product

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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