Advice You - Internet and Businesses Online

If your business relies on the internet as a source of leads or sales, then getting vis

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

itors to your site is the name of the game. No traffic, no leads, no sales. Lots of

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

raffic, lots of leads, more sales. So it all boils down to traffic generation techniqu

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

es.

There are a few basic traffic generation activities that you must do. These inclu

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e the following:

Search Engine Optimization. Do it. Even if you have to pay for it.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

In the long run your cheapest leads or sales are going to be those that came from orga

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ic searches via search engines. Make sure you’re listed in Google, MSN, Yahoo! and the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

open directory project (wwwdotdmozdotorg) and make sure you show up higher rather than

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

lower.

Online advertising. Pay-per-click advertising is probably the next most afford

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

able way to get traffic. Affordable because, generally, you can limit the amount of ex

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

osures that get made to something you can afford. Consider programs like Google’s AdWo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ds, or banner ads of one sort or the other.

Email Marketing. Create a list. Mail it a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nd provide offers or incentives that drive people to your site.

Conventional Advertisi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

g. Use conventional advertising where appropriate. Magazine ads are a good medium w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ith a long shelf-life (by comparison to an email.)

Collateral Inclusion. Be sure to p

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t your web address on everything that you do business with. It’s all called collateral

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

– stationery, brochures, invoices, business cards, etc. Put your web address on your

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

uilding sign or on your front door!

Traffic generation is really quite simple. Make a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

checklist and decide, for each of the categories above exactly how you’ll utilize that

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ethod for traffic generation. Check it regularly and make sure you cover all the bases

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The death cycle in retailing is a series of events which, if not caught and corrected in time, will cause the financial demise of the store/business as surely as the sun rises in the East. The death cycle usually starts as a result of buying more merchandise than the Store can sell profitably.

In the last several years, a growing list of highly successful, 'copy-powered' websites have produced sales figures that FAR surpass that of technology-driven websites, especially for small to medium-sized businesses. Behind this success are highly skilled marketers, copywriters mostly, who have energized this approach with sometimes astonishing results.

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Advice You - Five Basic Traffic Generation Techniques

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