Advice You - Internet and Businesses Online

Okay … so you’ve built your website, now what?

There are several ways to drive high-quality traffic to your website without you having to spend anything. Here are 10 strategies you can use:

1. Optimize your site for the search engines.

You'd have to be a fulltime search engine optim

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ization expert to keep up with all the changes the major search engines make, but there are a few basic things you can do to help your site come up for relevant searches. Here are some to get you started:

a) Define your keywords - this is how people will find your business online. The

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

trick is to find keywords that are highly relevant to what you offer and popular enough that they will attract decent traffic to your site, but not so competitive that you can't rank well using them. Use your keywords in your web page copy. To get started with keywords I recommend good

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eywords.com. They have an excellent tool which is free.

b) Create your Meta tags - this is how the search engines "read" your site. Put your keywords in your Meta tags in the source code of each page of your website.

c) Don't use lots of graphics or Flash, frames, or "alt" tags in HT

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

L for pictures - search engines don't like them because it makes it hard for them to "read" your site.

d) Get links to your site - create a page in your website and call it either resources or links and add good, relevant links. Or you can sign up with links-exchange.net and have them

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

create a links page for you with one link from your site. Linking is the second biggest indicator of how your site is ranked.

2. Submit your site to the search engines.

Why wait for the search engines' robots or spiders to find you? Submit your website at addme.com, dmoz.org/add.html

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

submitexpress.com or ineedhits.com

3. Use pay-per-click advertising or PPC

Google Adwords or Yahoo Overture both offer pay-per-click advertising options. You can create a PPC campaign for a very small investment, and because you have complete control over your budget, you can set it

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

for whatever amount you feel comfortable with. It's very difficult to get to the top rank in the search engine, but it can be very easy to get on the first page of results with a PPC, bringing targeted traffic to you. The best part is you only pay when someone clicks your ad that takes

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

them to your website. Adwords and Overture are both easy to learn.

4. Place or swap ads with other ezines in your niche.

Seek out other ezines in your niche whose publishers might be interested in swapping ads. They can either be normal ads, or just a recommendation within the conten

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

of the ezine itself. In addition to or instead of swapping ads, you could also purchase ad space in an ezine in your niche that has a large circulation. If you pay to place an ad, I usually suggest running it for a minimum of three consecutive issues for the best results.

5. Find a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Joint Venture or be a Bonus Participant.

You're probably aware of the tactic of adding valuable bonuses to your offerings to encourage people to buy. As a traffic-building technique, you could do the same for someone else's product offering. This will bring people to your site to see

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hat you have to offer. You can join with someone in advertising to bring results for both of you. There are also JV sites online where you can offer free products that will get people to your site. Don’t forget to capture the visitor’s name and email address so that you can follow up w

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

th him/her later. The money is in the size of your list.

6. Become an "ask the expert" on a high-traffic website in your niche.

Seek out websites that are information portals for your niche, and see if they offer an "ask the expert" section. Offer your services as an expert, to answe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

questions from their visitors about the challenges they face.

7. Be an active participant on a large discussion list or Forum in your niche.

Research and join a handful of discussion lists in your niche, and schedule time every week to check in and see if you can offer any valuable

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

dvice to the conversation. Be careful to follow the list rules about promoting your website, though. Most lists are intended to be a place where people can ask for help without worrying about being sold to. However, most lists also allow you a couple of lines in your email signature wh

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

re you can promote your business. Use this space to point people in the direction of your website.

8. Write articles and post them online

This is one of the best ways in driving traffic to your site. If you write articles, other people read them or use them as content for their websi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

es. You come across as an expert in your niche. People read them and click on your link.

9. Write a Press Release

Press Releases are another way of getting targeted traffic to your site. You can write a Press Release about your business. Be careful not to make it sound like an advert

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

sement, though. Just give your expert knowledge. For more on Press Releases I suggest this website: PublicityHound.com/pressreleasetips

10. Online Networks

There are many places today where you can network online. These networks usually have groups which you can belong to and post to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

for example ryze.com, ecademy.com, adlandpro.com, directmatches.com and linkedin.com to name but a few. They work the same as discussion forums where you can post your articles, and just generally discuss issues with others. You have a page on the network where you can advertise what

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ou have to offer and include a link to your website.

These 10 ways of attracting targeted traffic to your website are tried-and true, meaning they do work. You may have to do some work, and give it some time, but the end result will be more high-quality traffic to your online business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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