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The reason for this is that anyone who clicks on your advert must be highl

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y targeted to what you are selling. If you advertise round, red widgets,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

and your web page is all about round, red widgets, then your prospective c

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

stomer will be happy and is liable to buy one or more of your round red wi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

dgets. If you had a mixture of widgets on your page then your customer wi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

l not be so focused on the contents, just on part of them, and might click

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

away to somewhere else.

This not only loses you a customer but also cost

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

you the price of the click. The way to create traffic online using a PPC

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

program is to design your advert to refer to the contents, not of your wh

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

le website, but of a specific web page. On clicking, the prospect should

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

be led to that web page, and you should provide information on the product

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

plus an opportunity to purchase. You should also provide an opt-in form

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hat the visitor can fill in to receive something free for their email addr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ess.

If you provide your visitors only with what they are interested in,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nd try not offer them a whole range of products, they will not only be mor

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e likely to purchase but also to fill in your form. You could word the fo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

m so that they get some sort of free gift or regular correspondence, or yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

u could simply ask them to register if they want information on future new

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

products. Try to avoid the word ‘subscribe’ since many people associate t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hat with paying money, and their eyes will flick on when they see the word

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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