Advice You - Business

As a graphic designer, I can tell you something right here, right now, right off the bat without blinking….the graphic design process is a pain in the butt. From the grap

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hic designer point of view, here’s what it looks like.

1. Client meets graphic designer to discuss elaborate plans to market, advertise or promote their products.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Potentially, there’s a chance that the client wants (needs) the graphic designer to ‘revamp’ the whole image and identity of the client company. Client gets all h

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ped up about the potential mullah that will roll into their bank account. Graphic Designer hyperventilates and salivates at the imagined amount on the invoi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ce

2. Graphic Designer proposes some concepts and ideas. Client says that it’s not EXACTLY what they had in mind and asks the graphic designer to come up with mor

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ideas. For the graphic designer, this is like being handed a really enormous machine gun to just shoot around in the dark, hoping to hit the target on the dot, you get w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hat I mean?

3. The process gets dragged on. Graphic designer gets frustrated because client is not able to dispense of his idea because he doesn’t KNOW wha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t he wants but knows it only when he sees it.

4. Client consults other people in the company and a whole bunch of people gets thrown into the picture with their own idea

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and proposals.

5. Graphic designer and client sit down in a limp heap of entangled flesh, not knowing what to do now because months have been wasted testing and

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

trying. Now, we start all over again…..

Knowing what you want right from the start is important. If you have no idea what it is that you want to achieve with your new ma

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

keting stuff, sit down with your staff BEFORE you get the graphic designer to do any work. Now, this is a very important point, so, let me say it again….CONSULT WITH Y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

OUR PEOPLE BEFORE YOU GET YOUR GRAPHIC DESIGNER TO DO ANY WORK!

Next, get it all down on paper. Even if you have no intention of passing that piece of documen

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t to the graphic designer, at least, you have a clearer vision on what you want. THEN speak to your graphic designer to explore ideas and possible changes to your

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

riginal idea.

Once the graphic design process has begun, pick and choose the people you consult with with care. Too many cooks DO spoil the broth! Only people who can an

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d SHOULD make or help make the decision should be consulted at this very point in time.

However, as any client will tell you, the graphic designer has a huge a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d major role in ensuring that they understand the client’s instructions, takes the initiative to research and explore other ideas. When the client tells the graphic d

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

esigner what he/she wants from their new marketing stuff, it’s not set in stone. The graphic designer SHOULD present his/her own ideas as an alternative. If not, w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hat’s the use of the graphic designer? Why not just get a clerical or the secretary to just learn how to use the appropriate programs/softwares and come up with something

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

that the client wants?

Being a graphic designer is a pain in the butt….and working with a graphic designer is also a stab in the rear end but at the end of the day…when

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

you see that your effort and all those frustrations results in a smashing success, you can sit back and admire your (and your client’s handiwork) over a cup of cappuccino

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A large number of individuals dream of owning their own business. A number of those individuals are able to make that dream come true. If you are one of those individuals, there may come a point in time when you have too much business. Too much business often means a large amount of money. Instead of complaining about too much business, there are many business owners who take action. This action often involves outside assistance, such as an answering service.

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So, you know what a brand is. You know what makes up a brand and which parts of your company you might be able to exploit … I mean use, to define and manipulate your brand and the way you are perceived by the public. But, well, how?

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Advice You - How to Work with Your Graphic Designer

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