Advice You - Business

How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a franchise company in the cleaning business an

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d how they went about setting up Auto Detailing Shops. It maybe of interest to your business study and research; I am familiar with this story because it is one of the companies that I founded.

It all started in Reno, NV where we had set up a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

mobile car wash franchise of the Car Wash Guys for a franchisee there. www.CarWashGuys.com . Because we have significant market share in Reno NV, we wanted to expand into different lines. So we looked at co-branding with Ziebart, yet their c

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

orporate culture did not mix with our Entrepreneurial Fiber and the cost of their franchises were quite high. On top of that they had sold so many franchises in the US, there would be a problem later if we decided to roll out our system nation

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

wide or continue buying their units to expand with our current franchisees, still we felt this might be worth pursuing. So instead going thru all the mistakes, which had already been learned we wanted to buy into a proven system and wanted to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

exhaust this possibility first. They turned us down. So we have decided to take the market, city by city. But first we needed to establish a prototype unit and this is where our Reno Franchisee came into play. Ziebart instead of partner wou

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ld become a challenge, as they had 216 units already up and running. We visited many of their locations including Hilo, HA at the time.

We decided we would put in co-brands at car washes as well, express detail centers. Also at Park and Flys

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and High End Parking Structures. These permanent Detailing Centers would provide a wide array of services. We are detailing for large dealerships, adding oil additives, which are guaranteed by Lloyds of London for 100,000 miles, bed liners,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

gold plating, window tinting, auto accessories, pin striping, Gold Plating, Dent Repair, Windshield Repair, Wood grain and Interior Paneling, Vinyl and Leather Repair, Paint Touch-Up, Engine Steam Cleaning, Rust Proofing, Odor Elimination. T

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

he business plan is extensive, and the training intense.

We determined to be able to handle all the services we wished to provide the Centers would have to be 8 bay Detail Shops the largest of all organized Detail Shops. By having other Was

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Guy.com franchise systems customers to draw from there would be enough customers to allow maximum synergy. This is where the tires meet the pavement. The Super Centers are exactly that. The smaller co-brand version was tested at our fixed

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

site car wash franchise prototype in WA. Now realize we have been in the detailing business for years, www.detailguys.com and we know what we are doing and we are good at it.

This company was founded out of necessity to service the customers

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

. Paul our franchise in Reno of the car wash guys kept getting detailing offers from the dealerships he was washing. One offer led to an onsite takeover of their in-house detailing facilities; a four-bay detail shop, which he grew out of in

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

less than three months. Then he moved into an 8 bay detail shop keeping the four bay for a total of 12 bays in two shops. Before his second year he was on pace to do about $600,000.00 this year. He had only been in business 18 months. He w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

as so busy trying to divide his car wash with all his detail work he had decided to sell part of it. We wanted him to be successful so we allowed the partial transfer and he will be using the money from the sale of one of his car wash guys fr

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

anchised territories to fund his new detail center. He maxed the old center out and had to move into a bigger shop, and then at one point even that was not enough so he had to keep both. The next year we had set up smaller Detail Guys Center

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s in other parts of the country and established co-brands in WA, OK, OH, TN, and CA.

The entire business grew out of a mobile car wash operation, without any detailed advanced strategic thinking on our part until we had the customers breathin

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

g down our throats yellowing “We need more services” and that folks is how many opportunities are found in the market. You get into business and get tough and follow opportunity, this is why all the text books and business plans are not all th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ey are cracked up to be and why reality based entrepreneurship come from the real world where people can. Not from the academia world where all they know how to do is teach. If you want to go from 0-60 in four seconds sure it is nice to have a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

venture capital bankroll, but all the real companies I know about started from scratch and then became built to last. From starting small to finishing big is all in the market place and minds of the greatest people on Earth, the Entrepreneurs

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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How to make an effective brochure in marketing world that can prove valuable to your audience as well as increase your return on investment by having the core knowledge of your business. The purpose, the target audience, the people & the brand you are promoting through the Brochure should be very clear.

The Internet has undoubtedly conquered every aspect of the business arena. It is rare to find business offices without computers these days. Practically a hundred percent of the business offices in the United States own computers to process their business transactions. This holds true in other first world countries such as Japan, Western Europe and China. In a simplified concept, the face of the earth is basically connected to the worldwide web that makes business more profitable and accessible.

Mary Foley explains how you can decide to be part of the elite group of people who enjoy their careers rather than another factor in the statistic of people who hate their work.

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