Advice You - Business

You wouldn’t skip letterhead when sending out a sales letter - Or would y

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ou?

How many emails do you send each day? If you are anything like me, y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ou probably send hundreds of emails for every one print letter. Most bus

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nesses use letterhead for their print correspondence but miss out on exte

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nding their branding to virtual communications. Shouldn’t you use each e

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ail as an opportunity to promote your business?

Don’t ignore the benefit

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s of e-stationary:

1. Consistency – Branding your business is all about

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

erceived image – e-stationary can help maintain a consistent “identity” a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

cross all platforms – letterhead, website, e-stationary, etc.

2. Name/ F

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ce Recognition – This is especially important in the industries where it

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

helps if your clients can recognize your name or face – include your pict

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ure on your e-stationary for extra emphasis.

3. Differentiation – Email

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tationary can set you apart from the competition. Your emails will be pro

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

fessional looking and will set you apart from the competition.

4. Inexpe

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sive and Easy – E-stationary is easy to use and integrates with popular e

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

mail software applications. Custom designed e-stationary can purchased fo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

less then $100.

5. Always be Marketing – Use your e-stationary for all

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

of your communications, even your personal communications. This will rem

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nd friends, colleagues and clients what you do.

Think next time you send

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

an email – Are you doing everything you can to build your brand identity

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Don't Overlook Your Email When Considering Your Brand Identity

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