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Advice You - Online Video - Three Things To Avoid Like The Plague
In this article, I want to investigate whether there are, as yet, any clearly discernible trends in the usage of videos being published online.
In particular, for those who are interested in Web 2.0 and utilizing this medium in their effo
In particular, for those who are interested in Web 2.0 and utilizing this medium in their effo
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
rts to market a business online, I plan to highlight some of the things that you really should NOT do with videos, if you want these efforts to be successful.
Although the idea of putting a video online for the whole world to see is not r
Although the idea of putting a video online for the whole world to see is not r
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
estricted to any particular group of people, even at this relatively early stage of 2007, it is clear that the next big wave in internet marketing is video based products.
Thus far, either the product itself has been somehow related to te
Thus far, either the product itself has been somehow related to te
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ching the best ways to make and use videos in an individuals own internet marketing efforts, or the training materials themselves were overwhelmingly video based.
Now, I would suggest that for anyone interested in maximising the success o
Now, I would suggest that for anyone interested in maximising the success o
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
f any online business who is interested in using video, there are some very good lessons to be learnt from these IM people.
At the same time, however, within the ‘real world’ population of planet earth, similar moves are clearly under hap
At the same time, however, within the ‘real world’ population of planet earth, similar moves are clearly under hap
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
pening too, and many of these videos are almost object lessons in what not to do!.
You only have to look the skyrocketing popularity of YouTube, Google video and so on to gauge the present extent of this explosion, and also to understand
You only have to look the skyrocketing popularity of YouTube, Google video and so on to gauge the present extent of this explosion, and also to understand
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
hat there are some very important lessons to be learnt.
Let us look at these non-IM people, ordinary people who are creating videos by the million, to see if we can ascertain what is behind this video ‘wave’, what is driving it.
Sit down
Let us look at these non-IM people, ordinary people who are creating videos by the million, to see if we can ascertain what is behind this video ‘wave’, what is driving it.
Sit down
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
when you have a spare ten minutes sometime, and take a look, as an example, at YouTube.
Punch in a keyword for your search, and have a look at the results, to see if there is any discernible pattern.
For example, for this article, I ran
Punch in a keyword for your search, and have a look at the results, to see if there is any discernible pattern.
For example, for this article, I ran
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
such a search for 'headphones', which returned nearly 700 results.
Browse a few pages of those results, and a few common features about the videos and their makers become abundantly clear:
• The individuals in the videos and those m
Browse a few pages of those results, and a few common features about the videos and their makers become abundantly clear:
• The individuals in the videos and those m
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
king them, are overwhelmingly young
• The video quality is usually poor, and generally lasts for 20 seconds or less and
• The ‘victim’ on video is usually doing something that is either funny, or embarrassing, depending on your p
• The video quality is usually poor, and generally lasts for 20 seconds or less and
• The ‘victim’ on video is usually doing something that is either funny, or embarrassing, depending on your p
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
oint of view.
What does this tell us about this new ‘video age’?
Well, without being too sociologically deep, it tells us that these videos are, basically, the online version of reality TV.
You only have to see how many of these videos
What does this tell us about this new ‘video age’?
Well, without being too sociologically deep, it tells us that these videos are, basically, the online version of reality TV.
You only have to see how many of these videos
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
are of people videoing themselves, to realize that Andy Warhol was dead on the money all those years ago!
Everyone is, indeed, chasing the proverbial 15 minutes of fame, and they do not, quite frankly, care how they get it!
It also begin
Everyone is, indeed, chasing the proverbial 15 minutes of fame, and they do not, quite frankly, care how they get it!
It also begin
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
to explain the video explosion itself.
Almost all of the videos seem to have been shot using handphones, which allow the capture of thousands of spur of the moment events that were previously lost.
Hence, the shortness of the videos and
Almost all of the videos seem to have been shot using handphones, which allow the capture of thousands of spur of the moment events that were previously lost.
Hence, the shortness of the videos and
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
their poor quality.
And the other thing I noticed from these videos?
The vast majority have had only a tiny handful of viewers, and often, the description or tagline of the video is written as if you, the viewer, are supposed to know th
And the other thing I noticed from these videos?
The vast majority have had only a tiny handful of viewers, and often, the description or tagline of the video is written as if you, the viewer, are supposed to know th
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e people involved.
As indeed you are, because the vast majority are clearly made by youngsters to show to and impress or amuse their friends.
They are not planned or plotted, they tell no story, and, basically, for the outside world, the
As indeed you are, because the vast majority are clearly made by youngsters to show to and impress or amuse their friends.
They are not planned or plotted, they tell no story, and, basically, for the outside world, the
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
have absolutely zero interest.
Now, quite obviously, making a video tp promote your business that no-one apart from your wife or kids want to watch is pretty pointless. In other words, if you are planning to use video as part of a Web 2.
Now, quite obviously, making a video tp promote your business that no-one apart from your wife or kids want to watch is pretty pointless. In other words, if you are planning to use video as part of a Web 2.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
0 marketing campaign, these 'normal world' videos are an object lesson in what NOT to do!
Not because of film quality, or even the length of the video, but simply because nobody outside a very small group of people would have any reason a
Not because of film quality, or even the length of the video, but simply because nobody outside a very small group of people would have any reason a
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
t all to watch them.
Of the 'headphone' videos that I suffered through, only a very small number indeed have any chance of 'crossing over' into the mainstream consciousness, and will forever be stuck with 5 viewers.
In fact, on a persona
Of the 'headphone' videos that I suffered through, only a very small number indeed have any chance of 'crossing over' into the mainstream consciousness, and will forever be stuck with 5 viewers.
In fact, on a persona
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
level, I found the vast majority to be squirmingly embarrassing.
We all know that no-one who is wearing headphones can sing quietly or in tune – sorry, kids, that is not news and it is very definitely not funny!
These videos are not in
We all know that no-one who is wearing headphones can sing quietly or in tune – sorry, kids, that is not news and it is very definitely not funny!
These videos are not in
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
any way interesting, engaging, amusing or educational to the outside world at all.
And that is exactly what you need to avoid at all costs, if you plan to be successful with your efforts to use video to boost your marketing efforts online
And that is exactly what you need to avoid at all costs, if you plan to be successful with your efforts to use video to boost your marketing efforts online
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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