Advice You - Internet and Businesses Online

The title of this article might seem a little strange but let me explain. I’ll do so by asking you a rhetorical question.

If your website was a tv show would it

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

be I Love Lucy or Grey’s Anatomy?

You see, Internet marketing has often been compared to the evolution of television. Back in the early days of tv, I Love Lucy

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

was a mega hit. It’s hard to believe it today when you watch old reruns but that sitcom was actually revolutionary in many ways.

For one, I Love Lucy was the fi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

st tv show that was recorded on film rather than on kinescope. This made it possible to rebroadcast previously shown episodes and therefore birthed the rerun and

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the entire way that television is programmed.

Other revolutionary tidbits about the show include the fact that, I Love Lucy was one of the first shows to be fil

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ed before a live audience. Additionally, I Love Lucy was one of the first tv shows to use a Hispanic American actor in a lead role. It was also one of the first

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hows to be filmed in Hollywood, CA instead of New York, NY. Finally Lucille Ball is one of only two women in television history with her own tv production compan

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y. Oprah Winfrey is the other.

So by now you certainly must be asking “what in the world does I Love Lucy have to do with Internet marketing?”

While at the tim

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

, the show was absolutely groundbreaking and is yet rightfully considered a television classic, the truth is that it’s outdated.

I Love Lucy was on tv more than

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

a generation ago. There have been so many technological advances since that time. Television equipment has been updated to a level that the people who worked on

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Love Lucy wouldn’t even recognize new cameras today from the old dinosaurs that they had.

Right now one of the hottest tv shows on the air is Grey’s Anatomy. T

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

is show uses the state of the art equipment in filming, editing and producing. The show features a multicultural ensemble of actors and deals with news breaking

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

opics in a cutting edge style that is unmatched in television today.

So let me ask you again?

If your website was a tv show would it be I Love Lucy or Grey’s A

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

atomy?

Using online video makes a huge difference in the perception of your website and online products. If you’re not using multimedia applications like audio

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

and video on your website then it might appear as outdated as an old rerun of I Love Lucy. However, if you’ve applied the latest audio video technology to your w

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

bsite, congratulations, your website might look as hot as this week’s episode of Grey’s Anatomy!

If you think about it, right in between I Love Lucy and Grey’s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

natomy is an entire MTV generation who grew up being exposed to video 24/7 and is used to a video lifestyle. Why should their online experience be different?

Th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

cool thing about online audio and video multimedia is the super fast rate at which progress has taken place just in the past couple of years.

The same degree o

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

change that took 40 or 50 years for television to evolve to its present high tech status has only taken the internet a few years to be able to deliver full mult

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

media products. Even better the technology is now so easy and affordable that even small or brand new business owners can offer audio and video on their websites

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Online Video Takes Your Website From I Love Lucy To Grey's Anatomy

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