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The title of this article "Web-Video Won" seems to be a bizarrerie since traditional television advert

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ising still has its power after all. It however emphasizes the advantages of web-video, which are unab

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

le to be competed by traditional television advertising. Perhaps the television advertising age is pas

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sing away, and this might be as controversial as the issue of "online media VS traditional media".

1.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Web-video is less expensive (in distribution)

A number of observers and researchers pointed out that

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

web-video is dramatically save. Comparing with television advertising clips, to distribute on web, vid

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

eos do not have to be in high quality format. This might be one of the reasons to say "web-video is le

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s expensive." More importantly, when you distribute videos onto the Internet, no matter on your compan

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

y's official websites, or on video-sharing websites, it's free. Considering the enormous cost for putt

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ing an advertising clip on television, Web-video won.

2. Audiences of web-videos are generally watchi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

g the videos actively

As known people receive television advertising passively, making audience annoy

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ed, irritate, or even feel to be raped in that few people like being interrupted. This illustrates tha

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t television advertising clips are attached onto television programs. There are some drawbacks:

a). T

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

he better(/more popular) the program is, the more expensive the price of inserting advertisement

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

b). Even for the top-popular programs, the volume of audience is unlikely to be enlarged. It means t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hat for television advertisement clips, there is no "word-of-mouth" potential at all

3. Web-videos ar

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e more creative

This might not be always true. However, as the volume of audiences can increase, web-

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ideos have to be highly creative and interesting in order to attract more audience and obtain "word-of

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

-mouth" distribution. Otherwise, those clips do not make sense.

4. Web-videos are efficient

You do n

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ot need to wait for anything. Once a video clip has been created, just post it onto the target website

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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