Advice You - Internet and Businesses Online

With recent services like YouTube.com and Google Videos, having videos on your website is all the rage. People can put videos on their website without having the videos act

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ually take up room on their own server. And YouTube.com and Google Videos make it fairly simple, if you know any HTML at all, to copy and paste a little bit of code onto yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r site.

But the power to easily put such videos of your site does not mean it's always appropriate to do so. Let's look at a case where it is appropriate, then a case wher

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

it isn't appropriate.

Scott Ginsberg wears a nametag 24 hours a day, 7 days a week, 52 weeks a year. He is the world's foremost expert on approachability. He is also an i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ternational public speaker. Now on any website, you want to show off your product. As one of Scott's biggest areas of his business is his public speaking, it only makes sen

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e that he has a couple of videos on his site. He has one that is accessible from his main menu on every page, and another that is a bit more buried in his site.

For Scott'

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

type of work, having a couple of videos on his site makes sense. Note that he does not go overboard on the videos. The quality of the videos is professional, and does not

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

detract from his site. Also, he is the subject of the videos. Seeing Scott makes his seem more approachable. Before you even meet him, you can hear him talk and interact wi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

h other people.

Let's talk about a web designer's site. I'm not going to bash any of my fellow designers by talking about a specific site, rather I will generically discus

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

a sample case.

There is really no reason for any videos to be on a web designer's site. Their site is there to provide information about that web designer, including port

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

olio, client feedback and services offered. The only thing in there that could really even potentially be done with a video is client feedback. But doing so is unnecessary

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nd would be tacky.

Why would it be tacky? Good taste on a web designer's website is more important than it is on other sites. Video testimonials, while possibly appropriat

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

imbedded within a longer video, are overkill on a web design site. Simple written testimonials will work much better in our case here, and would be much more tasteful.

So

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

how do you determine if videos will work for your specific site? First off, look at other sites in your industry/niche. If many or most of them do have videos, chances are

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

that a few will be fine. Don't go overboard, and look at the kind of videos that are provided on those other sites.

Of course, just because no one in your industry has put

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a video on their site does not mean it is a bad idea. You may be the trend setter. If so, make sure you have some sort of method for tracking how many times the video is wa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ched versus how many people visit your website. If hardly anyone ends up watching it, you may need to go ahead and take it down.

But if the ratio is much better, than you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ay have just started a trend. It may be a great idea to have videos on your site.

One final note. Videos in blogs tend to be more acceptable and appropriate than other pla

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

es. Just make sure that the videos are appropriate for your intended audience. There's no need to put a video of a kid falling off a skateboard on your business site (I'm s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

re it's happened). Instead, put videos that instruct and will benefit your blog's readers. If your blog is of a somewhat humorous tone, an occasional funny video won't hurt

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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