Advice You - Internet and Businesses Online

Too many small business websites are impersonal and often times downrig

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ht boring. What seems to be forgotten on these business websites is tha

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

people do business with people. So why don’t we ever talk about the pe

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ple they’ll be doing business with?

You can easily set yourself apart

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

from your competition by simply talking about yourself and your staff o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

your website. Who are these people? What do they bring that’s interest

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ng and unique to your organization? What in their background and experi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ence makes them more qualified than anyone else to help your customers?

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

All of this can be taken one step further by incorporating “Video Busi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ess Cards” into your website. A video business card is a short streamin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

video of someone presenting themselves. For a small business owner it

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

might simply be their elevator speech, or 30 second introduction: “Hi,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

y name is Bob. I work with XYZ Company and we work with ABC companies w

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o need help with their such and such.”

Imagine how much more real you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

would become to your website visitors and prospects if they could see Y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

U introducing yourself on your website? You could even include your vid

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o business card in your e-mail introductions to the prospects you’ve no

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t had a chance to meet yet.

People do business with people they know,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ike and trust. A video business card gives people who you’ve not yet me

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

an opportunity to get to know you and like you before you talk to them

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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BB link (for phorums):
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Advice You - Using Video Business Cards to Build your Personal and Business Brand

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