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Advice You - E-Commerce & Streaming Media: A Marriage that Works
In the heavily populated world of E-Commerce, what determines whose site will be successful and whose won’t?
Is it the layout and design of the basic site? No. We all know of sites where no expense was spared on design and the company still failed
Is it the layout and design of the basic site? No. We all know of sites where no expense was spared on design and the company still failed
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
to produce a commercial success.
Is it the product offering? No. We all know of sites where the product offering was more than adequate, the pricing competitive, and service was acceptable, yet success was elusive.
Is it a traffic problem? No.
Is it the product offering? No. We all know of sites where the product offering was more than adequate, the pricing competitive, and service was acceptable, yet success was elusive.
Is it a traffic problem? No.
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
We read letters everyday in forums and discussion groups from those whose sites generate a lot of traffic, but sales volume is only marginal.
What determines success is the ability to stand out in a crowded field! What determines success is making
What determines success is the ability to stand out in a crowded field! What determines success is making
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
your site different from your competitors. What determines success is the way in which you present your offering so visitors will want to stay at your site and buy from you.
Purchasing decisions are not simple ones. It doesn’t matter if you’re tar
Purchasing decisions are not simple ones. It doesn’t matter if you’re tar
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
geting consumers or business buyers. People seek ways to make their buying decisions easier. It is up to you to:
· Learn what your customer wants
· Highlight the features and benefits that appeal to the customer.
· Present your product in a way
· Learn what your customer wants
· Highlight the features and benefits that appeal to the customer.
· Present your product in a way
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
that differentiates you from your competition and utilizes your product knowledge.
How do you accomplish this in a meaningful way that doesn’t drain your marketing budget? Utilize streaming media to capture your audience’s attention and to focus on
How do you accomplish this in a meaningful way that doesn’t drain your marketing budget? Utilize streaming media to capture your audience’s attention and to focus on
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
the aspects of your product that will generate a sale.
Let’s use an Internet store that specializes in southwestern pottery as a hypothetical example. We’ll go on the assumption that the store has an attractive website with good navigation and a s
Let’s use an Internet store that specializes in southwestern pottery as a hypothetical example. We’ll go on the assumption that the store has an attractive website with good navigation and a s
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
cure shopping cart system. The return policy is clearly stated, and there is specific contact information. On the site is a nicely laid out catalogue with good product descriptions, small, fast loading graphics (which can be enlarged for a closer
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
inspection) and a well-designed price list. The products are grouped by type (urns, bowls, vases etc.) so that a visitor can browse easily. A perfect Internet shopping experience, right?
The answer is only a qualified “yes” because this store is n
The answer is only a qualified “yes” because this store is n
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
o different than several hundred others selling the same merchandise.
What can this store owner do to make shopping at his site exciting, fun, and memorable?
· Use a short audio to introduce southwestern pottery to the visitor. What are its’ speci
What can this store owner do to make shopping at his site exciting, fun, and memorable?
· Use a short audio to introduce southwestern pottery to the visitor. What are its’ speci
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
al characteristics? Why is it different than pottery produced in other regions?
· Show visitors where the pottery originates with a slide show. Use pictures of the artisan’s studio and the area that surrounds it. Coordinate the slides with a scri
· Show visitors where the pottery originates with a slide show. Use pictures of the artisan’s studio and the area that surrounds it. Coordinate the slides with a scri
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
pt that describes the geography and how it contributed to the style of pottery shown.
· Interview several of the artisans on videotape. Let them tell your visitors about themselves and their work.
· Have a pottery collector talk about the use of c
· Interview several of the artisans on videotape. Let them tell your visitors about themselves and their work.
· Have a pottery collector talk about the use of c
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
olor as it relates to southwestern pottery.
· Do a video as a cross promotion with a local interior designer. Describe and show how to best use southwestern pottery as part of a complete decorating scheme.
· Use video to show the actual creation o
· Do a video as a cross promotion with a local interior designer. Describe and show how to best use southwestern pottery as part of a complete decorating scheme.
· Use video to show the actual creation o
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
f some of your better pieces. Take your visitors inside the artist’s studio for an “up close” look.
You might even be able to generate revenue with some of your original programming. Sell commercial spots within the presentation to other merchants
You might even be able to generate revenue with some of your original programming. Sell commercial spots within the presentation to other merchants
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
who offer products that are complementary to yours. (This can be as simple as inserting a graphic.) Work with these same merchants to promote local events that highlight the products of your area. Your local Chamber of Commerce might even want to
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
purchase a spot in one of your streaming presentations.
For an E-commerce site with affiliates, use streaming media to help your member sites. Put together a slide show that gives participating members a chance to briefly highlight their own sites
For an E-commerce site with affiliates, use streaming media to help your member sites. Put together a slide show that gives participating members a chance to briefly highlight their own sites
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
for a small fee. Use two to three graphics from each member and have relevant text from each member scroll by as their store appears in the show. Not only do you recoup some of your production costs from the advertising, but you also get your sales
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
commission when member sales increase!
Streaming media should not be used arbitrarily, however. Unless your material is relevant to your visitors and adds perceived value to their purchase, don’t waste your time or theirs. When designing your str
Streaming media should not be used arbitrarily, however. Unless your material is relevant to your visitors and adds perceived value to their purchase, don’t waste your time or theirs. When designing your str
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
eaming media presentation, ask yourself what it will accomplish that your current content doesn’t. Will it complement your existing material? Will it be utilized to enhance your offering? Will it provide additional incentive to make your visitor b
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
uy?
If you can answer yes to those questions, streaming media should be a strong candidate for your marketing dollars. Use streaming media technology wisely, and it will go a long way to making your E-commerce site stand out in a very crowded field
If you can answer yes to those questions, streaming media should be a strong candidate for your marketing dollars. Use streaming media technology wisely, and it will go a long way to making your E-commerce site stand out in a very crowded field
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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