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Good web page design software makes it easy to produce good-looking websites. (Our website reviews the easiest ones to use.) But the content you select and how you organize it is the difference between visitors staying longer than 3 seconds or not. I've

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

identified 10 common mistakes made by web design newbies:

1. Too Many Advertisements
Making money from your website is fine, as long as you don't get too greedy by jamming too many ads everywhere. (Of course, by doing this, you wil

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

make less money anyway.) What's "too many?" Go to your website as a visitor, and have someone else look it over, too. Trust your first impression and compare it to what your friend or family member thought about it. If you do have ads, make sure they're not too i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ntrusive or obnoxious--like flashing banners, for example.

2. Using Flash Intros; a "Splash Page" with a little movie
Bad idea! Don't use a Flash intro on your website. Only rarely is it ever done tastefully and appropriately. Even when it is

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

done well, it's a waste of effort. It's just too risky and the rewards are NONE. No matter how cool a flash intro may look, it has never, ever proved to increase traffic or website "stickiness." It almost always has the opposite effect.

3. Too Many Plugins

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Keep any media that uses plugins to a strict maximum of one per page. For example, if you've got Flash, then you shouldn't have a media player, or if you've got a little program run by Java then you shouldn't have Flash as well. Don't be tempted to pl

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

g in stuff on your website just because you think it looks "cool."

4. Confusing Layout and Navigation
Many websites seem to make the simplest task take several steps to achieve. Remember that web surfers are in an extremely short attention-span

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

mode and won't stick around to try to figure out your website. This is where choosing good web site design software pays off.

5. Unclear Website Theme
It's easy to get tunnel vision about getting all the little tasks done to your new website a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d forget the big picture. What I'm talking about here is the need for you to have a main theme/main purpose for your site...One that is completely obvious in the first 3 seconds of someone landing on your homepage.

Think of television commercials that you finally fi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

gured out after seeing several times, because it wasn't clear what the ad was about...It's not that you weren't smart enough to figure out those ads; you simply didn't invest the mental effort--very slight though it may be--into figuring out the ad the first time.

Be

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ause watching T.V. commercials is often no different than surfing the internet as far as the mental effort you're willing to devote to it. But with the internet, your visitors are only going to see your site ONCE--for about 3 seconds before making a decision to stay

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

or leave. If they leave, they're never coming back, unlike T.V. commercials. So you have to make your message and your site very clear. Slight confusion = Instant Back button or the red "X."

6. Broken Links
You should check all your links re

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ularly to make sure that they all still work. Think of the times you find a site that has links that don't work: You instantly make some assumptions about the site--like it's outdated and unprofessional. It's the same feeling you get when you see simple words missp

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

elled.

7. Weird Fonts
Never get too cute and creative with your website fonts. Stick to the most common web fonts like Verdana, Arial, Times New Roman, and Tahoma. Besides, many of your visitors won't have other fonts installed in their brow

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ers and computers, so all they'll see is gobbledygook. If you do want to use non-standard fonts, then limit it to graphic header images or logos--where they're displayed as part of the image.

8. Bad Sized Fonts
It's important to keep your text

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

around the standard size--like 10, 11, or 12. Making text too big or too small makes it hard to read and is a great way to get your visitors to leave immediately.

9. High-Contrasting Webpage Colors
You've seen those webpages that have a dark bac

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ground with bright-colored or white text. Or sites with very bright or very dark margins, which contrasts with the actual webpage content. All of these puts a strain on the eyes, which makes it hard to read and = Instant Back Button. The tried and true method is to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

use black text on a white background.

10. Auto-Sizing Webpages
Look at this webpage: craftown.com and you'll see an example of how not to use auto-sizing webpages. The idea behi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d auto-sizing webpages is to use the whole desktop real estate instead of limiting the page to say, 750 pixels wide. This way, on small monitors the webpage looks large enough to read. But the problem comes with larger monitors where the text gets stretched way furt

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

her than is normal for reading. And nowadays, most people have larger monitors. The fix? If you do use auto-sizing webpages, be sure to limit the text to a specific pixel amount. If you don't know how to do this, get a web design pro to do it or don't use it at all

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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