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Logo, graphic, icon, logotype, typogram, logoform, image…call it what you will, a logo by any other name is the group of letters and/or symbols used in

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

a consistent and unique way to identify a company. It is the most prominent and stable element of marketing, and should be planned carefully to fully

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

reflect your brand. Understanding the key aspects of a logo will help in developing a durable, on target identity.

Format

There are three common form

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ats for a logo:

Image & Type -- Includes a literal or symbolic graphic with the company name positioned close to but separate from the graph

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ic.

Type-based -- A specific font in a specific color is used for the company’s image. Creating a type-based logo or "logotype," requires mor

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e than selecting a font and typing a name. In these logos, letterforms are adjusted and spaced in a unique combination and treated as art.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tegrated -- A one-piece logo, incorporating graphics and type together so the name and graphic become one unit. Companies that use only initials freque

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ntly employ this format. Direction

Design development of the logo generally follows one of three directions:

Graphic -- Liter

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ally describes the company’s activity, such as choosing a tree or a shovel to depict a landscaping company.

Conceptual -- Conveys an abstract

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

quality of the company, using geometric or symbolic shapes to express a non-tangible aspect.

Neutral -- Relies on font choice, weight, shape

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

, spacing and color rather than imagery to convey the message. Style

Color, font and format choices assist in building an impression. <

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ul>

Traditional -- Achieving a classic image calls for timeless shades of red, navy and forest green. Choosing an elegant script or serif font lik

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e Vivaldi, Times or Palatino, as well as creating a balanced layout reflects a traditional image.

Modern -- Companies looking for a contempor

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ary image should consider modern elements. Sans Serif fonts like Helvetica, Myriad and Eras offer clean lines and simplicity. Brighter colors, unusual

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

combinations and multiple hues are appropriate. Modern designs are often structured and grid-like, or asymmetrical.

Casual -- When a relaxed

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

image is called for, a casual style may be needed. Fonts that mimic handwriting, script or graffiti, such as Papyrus, Curlz and Comic Sans are in this

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

category. Casual styles avoid a stiff, formal corporate image, using vivid hues to warm tones. Uniqueness

It is important to be aware of

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the images around you. Creating a logo that is inappropriate for your industry, too close to a competitor’s, or reminds viewers of another company can

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sabotage communication. A logo should be like a fingerprint, one of a kind.

Logos have many elements that can be coordinated to deliver maximum impac

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t. When developing an image to reflect a brand, consider these key points for aligning visuals with the verbal and experiential message of your company

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Modular office buildings are a practical, modern way to maximize space and delineate limits and boundaries in any work environment. In fact, this has become a prevalent design in millions of office buildings around the world.

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