Advice You - Internet and Businesses Online

I’ve been asked, “How do I design a successful Web site?”

I often respond, “Do you know the fastest way to ruin a new Web site design?” As you might suspect, the answer

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

is, “Lack of proper planning beforehand.”

Let's put it another way. In programming, there's an old axiom, which states: "The sooner you start your coding the longer it

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

takes to finish."

Planning out your Web site before you build it is essential. To borrow a technique from the film industry, I recommend that you create a storyboard,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

which is a type of a flow chart of your new Web site design. You don’t have to be an accomplished artist to draw out your idea, but it’s essential to create it on paper

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

first.

On each piece of paper, the goal is to have room for an image at the top, plus space underneath for writing down information. As you might suspect, the first pag

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e to start with is your home (or welcome) page, which will typically have the most information as it will contain the page the people visit before they enter your site a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nd as people go through your site, the will encounter more information (in tiers) as they go down.

Typically, the home page links to 5-15 pages below that, which we cou

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ld refer to as Tier 2. Each of those pages links to another 5-15 pages, which you could call Tier 3.

If you use all of these pages, you’ll wind up with an extensive Web

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

site design, of at least 226 pages (including the home page).

It's during this process that all sorts of problems will crop up. But it's much easier to solve them on p

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

aper than in the middle of coding rather than when you are finished.. If you don’t, you might run into a major problem along the way that would require a “back to the dr

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

awing board” complete site re-design.

Working things out on paper will give you a much better idea of how things will work and how to fix problems. And, if you have kno

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

wledgeable friends, get a second opinion.

Once you've completed the on-paper process, and you or your web designer is satisfied with the results, you’re ready to transl

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ate it into code. Unless you or your programmer is a pro, I would recommend using a “template”. These are ready-made Web site design formats. You can choose from several

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

templates by typing “template source” in most search engines. Many of them are free.

Commonly Asked Questions

Q: For a Web site, do I have to employ a pro, or

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

can I call the guidance counselor at my local high school and ask for the names of some computer whiz kids that I could call to help me out (for a fee)?

A: It really de

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

pends on what you want to do. If all you want is 1-2 pages , you can learn how to build the Web site yourself. If it’s an intensive site with many pages, I’d recommend s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tudent or a pro (if you have the budget).

Q: I see a lot of photo-oriented web sites that have a black background. Is this the best color to use?

A: Not necessarily. I

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t’s a matter of opinion and personal taste. White can work just as well. I don’t recommend the use of other colors as they can compete with your images.

Q: Is “Flash” o

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r audio acceptable?

A: If you absolutely need Flash to demonstrate an animation, then by all means use it. If it’s for a fancy trick, I recommend leaving it out. It’s s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

imilar with sound. Unless it adds to your site, don’t use it. And if you do use sound, give users an option to turn it off. If you don’t, you’re likely to lose visitors.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Conversation starters are not much good unless you understand the techniques for becoming a good conversationalist. But, with the right frame of mind and a commitment to practice, learning how to make good conversation can be both fun and easy.

Some people are under the misguided impression that planning is a waste of time and effort. Nothing could be further from the truth.

This article is directed at those webmasters or website owners who have had trouble in receiving revenue or attention via their website. It attempts to direct them to solve this problem by providing some insight into the subject.

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