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Advice You - Effective Communication for Webmasters
Your website should serve as a means to an end rather than as an end in itself. Lack of clarity of purpos
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e, poor spelling, or sloppy layout will mar its effectiveness. On the other hand a website full of gaudy graphic
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
s, animations and rambling text may attract too much attention to itself, thereby interfering with the message t
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
hat you are attempting to communicate.
The primary purpose of any website is communicating ideas and emotion
The primary purpose of any website is communicating ideas and emotion
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
s that lead the visitor toward a specific goal or action. Your website will be appraised, by your visitor, o
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
n its ability to present your ideas concisely, clearly and effectively.
Communication Techniques
You
Communication Techniques
You
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
r ideas may be conveyed not only by the context in which they are presented but by the type of graphics empl
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
oyed, (i.e. or not) colors used, and the layout of the web page through which you are expressing them. All of th
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ese things will have an emotional interpretation by your visitor and ultimately decide whether or not you reach
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
them with your ideas. Emotional response depends heavily on presentation.
Effective presentation on the web
Effective presentation on the web
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
depends upon three things.
1)Graphics
Keep your graphics under control! Unless you are prese
1)Graphics
Keep your graphics under control! Unless you are prese
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
nting your graphics for sale use them only for emphasis. Use your graphics to clarify or to give visual clues fo
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
r the message you are trying to convey. Never allow them to overpower your page but, let them help to tell a sto
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ry, present an idea, or support a theme.
2) Colors
Color is very important if you wish to evoke an e
2) Colors
Color is very important if you wish to evoke an e
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
motional response from your visitor. Pick colors that you respond to emotionally and then test them on your
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
audience to see their response. Never use more than three(3) basic colors in your color scheme. This provides a
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
continuity in the appearance of your website.
3) Webpage Layout
Above all else strive for simplicity
3) Webpage Layout
Above all else strive for simplicity
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
in your webpage layout. The cleaner your layout the more likely it is that your message will be understood
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
by your visitors. A simple and well organized webpage makes it easy for your audience to grasp your content and
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
act on it. Its better to add extra pages to your website than to try and cram too much information onto one page
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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