Advice You - Internet and Businesses Online

Copyright 2005 Robert Evans

Setting yourself up to earn a steady monthly income has to be a pre-requisite to your success online. There is no doubt that large sums of money can be ma

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

de (and indeed are being made) from selling products or services online.

With over 500,000,000 internet users (and that figure is already obsolete even as I write this) the potentia

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

l for long term wealth is very high indeed.

This fantastic new medium has brought untold possibilities for the small trader operating in a niche market. In fact the internet is mad

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e for just that type of marketer. It therefore goes without saying that anyone with the desire, knowledge or ability to market just about any kind of product or service online is a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

potential millionaire in the making!

You are probably already aware of the importance of having a website to use as a focal point for any products or services you are selling.

But

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

do you know the golden rule you should always keep in mind when building your site and making it ready to welcome all those potential buyers? This rule is - keep it simple!

When I st

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

arted out with my first web site I broke this rule of simplicity by filling every inch of my Home Page with all manner of graphics and fonts. This slowed down the loading time. There

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

were also a number of links to other web sites that took my visitors away from my site - and almost certainly they never came back.

It took me a whole eighteen months to realise that

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

what I was doing was never going to work. When I now look at the websites I was promoting a year and a half ago I cringe. What possessed me to put so much effort into them! Because

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

I really did work hard at putting them together.

Take a good look at your own site. Pay very close attention to the following points:

* page design - navigation should be easy

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

* HTML - use of keywords in title and description meta tags
* use of graphics - minimum number should be used relevant to the theme of the site
* use of text/fonts - black t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ext on a white background works best
* hyperlinks - use the "target_blank" tag to ensure external pages open in a new window
* reason for existence - is the purpose of the s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ite clear?

Believe me, when it comes to setting up a website that SELLS, you do not need stunning graphics, dynamic HTML or Java Script. These things could spell the end of your busi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ness! Especially when it comes to getting ranked on the major Search Engines. (Don't ignore these, they could be responsible for up to 80% of traffic to your site!)

So, here is a sum

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

mary of how your Home Page should be made up:

* a maximum of 2 graphics and these must be central to the theme of the site
* about 800 words of text, including a list of benefit

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and a good description of what you offer
* a clear navigation bar
* a colour scheme that is consistent but not "glaring"
* any links to external sites should open in a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

new window
* try to avoid placing a graphic at the top of the page
* use Meta Tags that include one or two keywords in the title and three or four in the description
*

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

try to keep the page under 20 kbs - 10 would be ideal

And all other pages should follow the same basic design. Keep these points in mind and you will be well on the way to creating

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a fast loading page that will be pleasing on the eye and will also be acceptable to the major Search Engines. And when it comes to submitting your site - there is no real need to do t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

his, just keep updating your pages on a regular basis. This is better than submitting your site because in any case the search engine spiders ill find your site if it is worth finding

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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BB link (for phorums):
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