Advice You - Internet and Businesses Online

On the internet we don't deal with face to face selling. The internet is a visual and psychological medium. The words, or sales copy, on your websi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

te have by far the greatest psychological impact on your visitors and thus becomes your most important communication and sales tool.

But another i

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

mportant psychological aspect of your website that is often overlooked are the colors. Yes, that's right... I said colors.

Just as you use words t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o express yourself, colors can be used as an expression as well and are a language all on their own.

The background color of your website, the col

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

or of your header, the color of your text, headlines and sub-headlines etc. can all have a psychological impact on your visitors.

Here is a list o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

f some of the common colors and what type of psychological emotion they invoke in people:

RED is associated with love, passion, danger, warning, e

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

xcitement, food, impulse, action, adventure.

BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism.

GRE

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

EN is associated with money, nature, animals, health, healing, life, harmony.

ORANGE is associated with comfort, creativity, celebration, fun, you

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

th, affordability.

PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.

WHITE is associated with innocenc

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e, purity, cleanliness, simplicity.

YELLOW is associated with curiosity, playfulness, cheerfulness, amusement. PINK is associated with softness,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sweetness, innocence, youthfulness, tenderness.

BROWN is associated with earth, nature, tribal, primitive, simplicity.

GREY is associated with n

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eutralality, indifference, reserved.

BLACK is associated with seriousness, darkness, mystery, secrecy.

You can use the above as a guide when choo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sing colors for your website. It really boils down to your target audience and what psychological message you want to convey in colors.

Blues and

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

white backgrounds work best for business sites. Maternity sites should consider some pink. Golf or lawn sites sites should consider green. Food sit

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

es should consider red, etc.

There are also numerous shades of the same color that you can use too. Here a link that lists 216 colors that work in

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

all browsers:

http://www.geocities.com/webtvbeth/hexchart.html

It also boils down to common sense too. As far as using colors in text, black tex

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t on white backgrounds may be dull but it is the most readable and pleasing to the eye.

Yellow text on white background is not only unreadable, bu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t causes eye-strain which will have people leaving your site quickly. Nothing will lose sales faster than eye-straining text.

Here's a link for a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

"color wheel" that shows which colors compliment each other, and which ones don't:

http://www.saumag.edu/art/studio/chalkboard/c-wheel.html

In co

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nclusion, not only can the sales copy on your website have a psychological impact with words but the colors you use can as well.

Use them wisely..

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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