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This article is intended for PHP web developers who create template systems for consistently presenting website content. PHP designers who create their own template systems should be concerned about how their choices affect the website's position in search engines. Below is a discussion o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

f three types of systems, their impact on search ranking and a recommendation for the best approach.

Webpage as a CGI Argument

In this architecture one PHP script contains the entire template, and plugs in content from a file it reads in - getting the file name from a CGI paramet

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r. These types of systems are not only prone to security problems (as users can modify the path argument to retrieve arbitrary files) but are also ineffective for search engine optimization. This particular design does not allow for titles and keyword/description meta-tags to be associat

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ed with individual pages. This is because the header portion of the template includes the section within it, and only allows for one site-wide title and set of meta-tags. Titles are one of the most important page elements, and having one title - unrelated to the actual content retr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eved - results in a lower rank in search engines.

There are two other detrimental SEO effects this type of system has. The first is that each unique page is viewed as an aspect of the template script, rather than as a unique standalone page. This can result in search engines lower

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ing the importance of individual content pages relative to the template script - which is often not the desired result. The other weakness of this approach is that having individual pages set up as CGI arguments makes site metrics harder to track, as statistics often show a visit to a spe

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ific page as a visit to the general template script. The popular web statistics packages AWstats and Webalizer are most affected by this.

However, this type of templating system is popular and sucessfully used in the world of e-commerce. In such systems, product information is stored in

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

a database and is inserted into the template when a product is requested by its code. This means that both a unique title and a set of meta-tags can be stored alongside the product data (or generated on the fly), and inserted into the global template effectively. The only detrimental effe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ts that remain are the latter mentioned two, and are usually an acceptable tradeoff for the increased ease of administration that a database-driven system provides.

Template as an Include

In this architecture, each page on the website has its own filename with a .php extension. T

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

he top and bottom portions of the template are stored in separate files that are included (using include_once() ) by each content file. This technique increases the importance of the page with search engines, as each page is its own standalone page rather than a CGI argument. This type of

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

template system also makes it simple to track page views through regular website statistics software.

On the other hand, this type of template system still has the weakness of having one title and one set of meta-tags for the entire site. This is, again, because the header portion of tem

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

lates has to include everything from the opening of the tag to the end of the code for the header portion of the template. And this area includes the title and meta-tags. One workaround for this type of system is to code the top template page to check which file it is being called

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

from, and to substitute a suitable pre-coded title. Although effective, such a system is cumbersome to maintain as each new page that is published warrants a new title and meta-tag entry in this secondary system.

Body-Only Includes

The ideal PHP templating system will permit cont

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nt producers to enjoy the reusability of templates, while maintaining unique titles and metadata for each page with ease. The system that meets all of these SEO needs is a "body-only include" system: a system where each php content page includes the top and bottom portions of the template

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

(as in the previous approach), but only includes the elements below the body tag. This translates into a document that has its own html, head, title and meta tags, has an include_once() statement which is called at the top of the body element and includ

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s the top portion of the template, has the content, and an include for the footer portion of the template. Such a system allows for individual editing of the title and meta-information during the creation of documents and solves the problems that both of the aforementioned systems face.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

I find this system the most search-engine friendly, because it keeps the title information and the content together - allowing for the presence of relevant, unique titles for each page. This system is also the most human friendly, as storing the title information in the same file as the p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ge content allows for fast updating and avoids maintaining a second "workaround" system that attempts to match titles to content.

Conclusion

The types of template system that PHP developers choose to implement for clients' sites have a crucial impact on the future search-engine p

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

opularity of the client's webpages. Important factors to consider when developing a template solution are: relevant titles tied to content, relevant meta-tags, standalone files and ease of statistics tracking. The popular approaches of page-as-an-argument and template-as-an-include do not

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

effectively provide these functions. Including template information after the body tag, and keeping headers intact is the best way to ensure that sites are optimized for search engines - and this is why you should consider using the Body-Only Includes model during your next project

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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