Advice You - Internet and Businesses Online

What is a website?

Is a website a tool for product and service providers, or an electronic guidance system for prospective customers? In other words are you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

selling or helping?

How you respond to this question may determine the success of your website. So think carefully?

How we define what a website is really

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

depends upon which side of the desk we’re sitting. Most business people would say their site is a sales tool.But that is a fundamentally flawed perspective. U

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e this position, and sooner or later you’ll pay for it. Let’s take a quick look at the Internet. The Internet assists buyers and people looking for informa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tion.That’s why most people use the Internet.

Your prospects are looking for a website that helps them. A website that helps them understand what they want t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o understand and buy when they want to buy.

In order to build trust, credibility and website loyalty, helping your prospects is the way to go. And it certain

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y doesn’t have to be for free. The vast majority of us are in business to make money. Many of your visitors are looking to buy something. However as the sayin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g goes, no one likes to be sold but everyone likes to buy.

In order to generate sales from our websites, we must design them to assist and help our prospects

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

. Asking how can I help my prospects buy, would be a step in the right direction. Our websites should be designed and built from the ground up with the purpos

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

of being a form of online help. The key to successful online help is to answer one simple question: What does the prospect really want to know?

Once we have

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

determined exactly what the prospects, needs and wants are. Then we know how to design, develop or perhaps optimize our websites to address their needs or wa

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nts.

Below are some common questions you may ask yourself which should help with your website development.

- Who is visiting your website?

- Roughly what t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

me of day is this search taking place?

- Is the search being done at home or at work?

- Is the boss looking over their shoulder or are they the boss?

- Are

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

they in a hurry or relaxed?

- Whose money is being spent, theirs or someone else’s?

- Are they looking for a tool or service to make their job easier?

- O

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r are they looking for something to make their job possible?

- Are they trying to resolve a problem, or keep a problem from appearing?

- Are they looking fo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the cheapest solution, or the best available solution?

- Do they want something with all possible features, or something which focuses on one issue only?

-

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Are they looking to buy right now (as soon as they know they’ve found what they want)?

- Are they okay with buying on the Internet?

- Are they the decision

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

maker or must they convince someone?

- How much do they currently know about the subject matter?

- How much do they want to know about the subject matter?

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

- How much time are they willing to spend right now?

It’s your decision and whether real research is done or you make educated guesses, it’s important to kno

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

w who your visitors are. At that point and only then can they be helped. And when they’re helped, you’ll start to see the real sales potential of your website

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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