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The last few months the web2.0 idea has become a top subject in conversations between webmasters or marketers or people who deal with the web. A lot of these people w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ho are utilizing the capabilities of the Internet to make money or create successful websites are planning on using the web2.0 phenomenon to build next generation, de

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

mocratic, collaborative websites based on this popular concept.

In fact, I foresee that this year alone will have the biggest number of web2.0-based websites come on

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

line. And I am sure that everyone and his/her brother will claim to have build the next hottest and coolest web2.0 website on the Internet.

But this is not the case

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ear reader. Not all of these so-called web2.0 websites are actually implementing web2.0 technologies and ideas. It's alarming how many webmasters and marketers are na

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ming their new websites as "Web2.0 websites" or as "Next Generation Websites" when they just aren't!

We all use web2.0 websites these days. It seems like those websi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tes are magically embedded in our daily Internet activities. I will just mention a few of those highly successful and popular web2.0 websites:

Youtube.com, Wikipedia

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

, the big article directories like the popular ezinearticles.com article directory, social bookmarking websites like digg.com or furl.com, wiki-based websites like wi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ihow.com where users can edit the contents of the website and the list of successful web2.0 websites go on and on. But all these remarkably popular web2.0 sites are b

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ecoming victims of an act of sabotage.

I'm sure you've seen people around the web claiming that web2.0 is just another Internet trend and will soon go away. In my op

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

inion people who claim this are frustrated by the number of the thousands of non-original web2.0 websites appearing online everyday. According to my recent research o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n the web2.0 concepts I came across hundreds of websites which just thought that adding the "Web2.0 website" label on their homepage made them next generation.

Well

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ear webmasters and marketers, it's not that simple to create the next generation web2.0 website. A site has to be unique, innovative, creative, democratic and should

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

utilize numerous technologies to get the job done. Take a look at the definition of a web2.0 website

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

according to the infamous wikipedia free online encyclopedia:

"..Web 2.0 is the business revolution in the computer industry caused by the move to the internet a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o get better the more people use them. (This is what I've elsewhere called 'harnessing collective intelligence').."

Amazing and inspiring words. But as I

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

said only a few people with a vision are actually realizing this concept and the entire web2.0 definition when building their new "Next Generation Website". Most webs

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ites are just taking the whole value out of the term causing other people on the Internet to call the web2.0 phenomenon a "Trend" or a "Fad". What these fake websites

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

are doing, is to effectively hurt the reputation of the real and original web2.0 websites causing them to lose customers over something which they just can't control

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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