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Advice You - Web Copy – Essential or Secondary?
As most people are aware, the Internet is home to websites with eye-catching animation, vivid colours, interactive features and intelligent ecommerce systems. The ability and usefulness o
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
f the Internet is well documented and has become a familiar and firmly-established technology to the majority of the world’s population.
The Internet also contains a phenomenal amount of
The Internet also contains a phenomenal amount of
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
written information on every subject imaginable; some of it accurate; some of it not so accurate, and some of it just downright untrue. All this data is supplied by companies, individuals
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
and organisations that for one reason or another have information they want to share with others.
However, apart from the issue of accuracy, another major problem with a huge amount of
However, apart from the issue of accuracy, another major problem with a huge amount of
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
nline copy is the lack of care and attention paid to the quality of the writing, with particular regard to spelling, grammar and punctuation. There are numerous websites that look and per
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
form brilliantly but are let down by errors in their copy; errors that could easily have been rectified long before the site went live had a little extra effort been made. Luckily though
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
websites are totally versatile when it comes to changing graphics or copy, and both can be changed or altered within minutes enabling mistakes to be rectified quickly.
It’s a luxury not
It’s a luxury not
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
shared by publishers of hard copy items such as books and magazines. The book publishing process has a proofreading stage designed to eliminate errors in grammar, spelling and punctuatio
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
. On top of that there is an editor who goes even further, sometimes to the point of rewriting blocks of text to ensure that the copy flows a bit better and is easier to read and understa
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
nd. In other words, there is a great deal of care taken before a book is published because once it’s been printed it’s too late to make changes to the copy; consequently, any errors not s
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
otted during the proofreading stage appear and remain in the finished book for all to see.
So, why don’t some website owners take a similar amount of care over the quality of their web c
So, why don’t some website owners take a similar amount of care over the quality of their web c
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
py? Do they think the graphics alone are enough to entice a visitor to buy their products or services? Is it deemed acceptable that because Internet publishing can be done by just about a
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
nyone, normal writing disciplines don’t apply? Unfortunately, in many cases, the answer to both of these questions is yes.
The only thing that can tell a visitor what they want to know i
The only thing that can tell a visitor what they want to know i
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
well-written, informative copy. Obviously no-one is perfect or infallible (proofreaders included), and errors will appear now and again; it’s not a crime and most visitors to a site will
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
overlook the odd spelling mistake or misuse of a word but won’t hang around for long if there are too many. To them, illegible copy conveys an I-don’t-care attitude, so if the website ow
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
er can’t be bothered then why should they?
Not all websites have to be graphically amazing. Understated can be just as effective as in-your-face visuals, but one thing they all have in c
Not all websites have to be graphically amazing. Understated can be just as effective as in-your-face visuals, but one thing they all have in c
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ommon is that they all contain a textual content, and the only way that words are truly effective is if they are written so readers can understand what they are trying to say. A large num
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
er of website owners write their own copy and some of them do quite a good job, and there are others that don’t. The basic rule of thumb for any copy that is going to be viewed by others
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
who in turn could become future customers, is to have it proofread before it goes live. Remember, it’s the copy that will ultimately be responsible for generating enquiries from intereste
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
parties; it’s up to each individual to make sure it says the right thing about their business.
This article is the property of the author and may only be reproduced in its original form
This article is the property of the author and may only be reproduced in its original form
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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