Advice You - Internet and Businesses Online

My father was an auditor at a large global accounting firm, helping innovative biotech and high-tech companies go public, about as far from your neighborhood “tax guy” as possib

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

le. Yet, whenever he told people he was in the accounting profession, they would smile knowingly and say something like “You must hate April 15th” (which is the day US income ta

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

es are due). After a few years of trying to explain what he really did, he now merely smiles and nods, having given up on trying to elucidate the differences between tax and aud

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t work.

Being associated with technology, I find myself in a similar set of circumstances. While I deal with CIO-level businesspeople and am concerned primarily with the strate

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

gic underpinnings of a corporate IT organization, as soon as I mention technology people light up and say “Do you do websites?” While I find this as distasteful as Da Vinci migh

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

if you had asked “Hey Lenny, can you paint my bathroom?” there is a redeeming element by way of example in this story.

Nearly everyone knows the web, and it is one of the few

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ndearing technologies that have survived the heady days of the 1990’s with its reputation and luster intact. What is dangerous about the aura of wonder surrounding the web is th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

at generally sensible businesspeople occasionally forget all the rules surrounding marketing, effective copy writing and customer targeting that instantly come to mind with any

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ther communication medium. From the amateur blogger who opens a blog with great excitement, posting dry accounts of the mundane with poor spelling and atrocious grammar and then

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

wondering why no one visits, to the CIO who writes a large check for a revamp of the corporate website applying novel technologies rather than investigating customer value, subs

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

quently watching page views drop, the technology of the web alone will never rule the day with customers.

One of the great benefits of the expansion of the internet is the incr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

easing level of access to information it provides, but on the other side of the coin is a great peril. Your message must now compete against thousands of others, and your custom

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rs can switch off or visit a competitor faster than you can say HTML. The novelty of the medium has worn thin, and while the existence of a website was enough of an asset to gai

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

favor with customers five years ago, now they actually want some value from that website in addition to the basic expectations of a modern and well-designed site. Once you pass

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

a minimum threshold of good design principles and basic functionality, the content and presentation of your products or message are what will win a customer, not that snappy so

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ndtrack and snazzy graphic flying about the screen.

Whether it is a website or a highly advanced enterprise software package costing hundreds of millions of dollars, the busine

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s that forgets technology is merely a means to an end puts itself at great peril. If you hear an employee or advisor instantly recommend a technology to fix a business problem,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

or find yourself doing the same, table the technology discussion and look to the root of the problem at hand, in a self-imposed “tech free zone.” If customers are complaining ab

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ut your website, look first at the content and value provided to your customer from their perspective, and follow the rules you would with any product, online or physical. Only

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hen you have a solid business solution to a problem and roadmap to its implementation should you begin a technology discussion on how to most effectively implement that solution

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A clear strategy and comprehensive planning is very important for an effective flow of Six Sigma. Strategizing and planning,initialization,training of employees, are the pre-requisites for an effective implementation of Six Sigma.

Learn exactly how to effectively and tastefully utilize forums as a business/product marketing tool no matter what you business/product/service. This article was written specifically for Professional Network Marketers, but is applicable to any internet marketing task.

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