Advice You - Internet and Businesses Online

Often times when consulting with small businesses, I’m asked “where do we get started with a website, and will we be able to afford this?”

First off, you can definitely afford to have a website (most web designers charge in the neighborhood of $70-1

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

00/page for fairly basic pages), and I’d argue you can’t afford NOT to have a website for your small business. Many potential customers today prefer to research companies and shop via the web, and the boundaries to the audience you can reach is limi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ted only by your imagination.

Let’s look at how you get started. Initially, you’re going to want to reserve a unique domain name (as in http://www.yourdomainname.com). Try to think of a name or phrase that is easy to remember. If

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you can get one to match your company name, that’s best. If not, think of a search term someone might use to find the company. For my company, “consulting services” would be a popular search phrase so including the word “consulting” in the name was

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a key. Don’t over-think this—keep it simple, and don’t get too cute or fancy with the name.

There are several places you can search for an available domain name including:

Most domain registrars charge less than $10/year per s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ite name, and their sites do a good job of stepping you through the process if you’re a beginner. If you come across a registrar wishing to charge you too much, shop around—there’s a lot of solid competition in this arena.

Ok. Now you have your dom

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ain name picked out and registered, but what good is it to have a web presence if nobody can find you? Immediately submit your domain name to the major search engines such as Yahoo!, Google, and MSN. The reason behind this is it takes several weeks

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to months for them to “crawl” (inventory) your site. That means you have a little time to get the content for your site developed. Most conventional wisdom suggests developing the content, then submitting to the search engines, but you’ll be ahead

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

in the game if you submit to the engines right away.

To submit to the major engines, go to their websites and look for a link that says something along the lines of “suggest a site” or “suggest a link.” Then follow the links to submit a site for f

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ee. You’ll have to answer a few questions, but you’ll be well on your way to helping others find you which is the whole reason you’re wanting a web presence right?

Next, it’s time to develop some content. I’d highly recommend hiring a professional

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to create an appealing and functional site. Most beginning websites done by inexperienced developers tend to lack good navigation, institute poor layouts, and have unappealing aesthetics. Your site doesn’t have to be complicated to be appealing an

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d functional. If you wish to develop the main content yourself, have a developer create some template pages complete with basic linking for you to obtain a consistent look and feel for your site. There’s nothing wrong with paying for a site shell a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d tweaking that shell over time. In fact, that’s how most sites are started. Don’t expect a web designer to write your website copy for you—you know the most about your company so you’ll want to drive the bus for that. For some basic web tips, vis

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

it: http://smbconsultinginc.com/Tools1/Articles/Web/tips.html.

Once the content is developed and laid out to your liking, where are you going to put it? Most sm

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ll businesses don’t have the resources to host and support a site internally so that means finding a web-hosting partner. There are tons of web hosting companies out there (do a Google search for web-hosting and select one that appeals to you), but

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

you’re going to want to find one that is reliable, provides quality 24/7 customer service, and instructs you how to upload and update your content. The web-hosting company does not have to be local to serve your web pages. If you require internet e

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

-mail addresses for your employees, it might benefit you to find a package that includes a certain number of e-mail addresses with the package. These are rather common. Some other whistles and bells you may want to have included: script handling, d

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tabase integration, shopping carts, and visitor statistics. The latter is rather important to see how your site is doing and which pages your visitors seem to migrate to the most. You’d pay attention to your visitors if they physically came into yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ur company or store so your website shouldn’t be any different.

Voila! You have the very basics of gaining a web presence. Now you’re ready to start tackling ways you can optimize your site content along with gaining new visitors and retaining them

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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What is a commodity? According to the Webster Dictionary the word commodity is defined as a a good or service whose wide availability typically leads to smaller profit margins and diminishes the importance of factors (as brand name) other than price.

The very first email that you write for your email campaign should be a welcome email. This email reminds the reader why they are on your email list, and should include a link to the free giveaway product that they were promised on the squeeze page. Even if you have things ordered with your autoresponder company so that they receive the gift when they subscribe, I like to include a link to the free gift in my first email, so if they missed the link, they do not feel cheated. I will sometimes even give them a link to another product, a free product, like a bonus. I always want people .....

Increase your traffic, loyalty, sales and service by adding video to your site. Anyone can do it, so educate yourself first and find out what you need to know!

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