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Advice You - Review: Comparing 4 Popular Web Analytics Services
Since Google announced the release of their free analytics service earlier this year, Web analytics has become a more recognized tool for Website owners and online business sites. To Google's credit, their announcement helped spread awareness of the analytics concept, especially as applied to today's businesses and online advertising.
The importance of understandable site traffic reporting is apparent. Knowing what your visitors
The importance of understandable site traffic reporting is apparent. Knowing what your visitors
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
are doing, what pages they frequent, where they come from, and other such relevant data, has become vital and necessary information for growing and surviving in today's Internet market. Web Reporting and Analytics has become much more than a log file filled with endless lines of data meant for IT specialists. Today’s reports are far richer than merely "page hits" or simple visitor tracking numbers. They have become a core tool for
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
e-commerce, and are seen as a valuable companion in marketing everything from a "fan site" to a corporate blog.
There were several analytics services before Google's, and these were predominately aimed at hard-core e-commerce or large corporate sites. Now there are a few new services making their marks. These new, or "next generation," analytics companies are focusing on a more user-friendly approach.
Who is the best among them?
There were several analytics services before Google's, and these were predominately aimed at hard-core e-commerce or large corporate sites. Now there are a few new services making their marks. These new, or "next generation," analytics companies are focusing on a more user-friendly approach.
Who is the best among them?
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
Which one is right for you? The first thing to consider is, what one is easiest for you to analyze and use…which one saves you time, money and headaches while providing in-depth information on your site visitors? This review will look at a few popular services and compare their pros and cons.
ClickTracks - http://www.clicktracks.com/ - Hosted and software options
ClickTracks - http://www.clicktracks.com/ - Hosted and software options
This service provides four "package" options
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
The first three are offered as hosted and software choices. Their variety should suit almost anyone who is familiar with Web analytics reports and interested in extensive e-commerce data. ClickTracks is a professional, very polished service, with levels designed to reach a broad customer base. I liken them to being a "superstore" of analytics, with good features, detailed reports, and almost anything the shopper could want, with
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
any demos, trials and examples. Once you get through all the options and find what you want, the service is solid. ClickTracks could be a good choice for larger e-commerce sites and those with a need for very detailed product analysis that do not require current, immediate (real-time) data.
Highlights: Very good click path detail and ROI reporting; very nice interface. I like the search engine reports, especially being abl
Highlights: Very good click path detail and ROI reporting; very nice interface. I like the search engine reports, especially being abl
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
to see the site how a search engine "bot" sees it - very helpful from an SEO perspective. Their graphics are nice and quite interactive -- a few rungs above boring pie charts and graphs.
Lowlights: So many choices that it takes awhile to look them over, and every package and option has its own price. Reports will require some learning for small businesses that are just venturing into web reporting and analytics. Also, sev
Lowlights: So many choices that it takes awhile to look them over, and every package and option has its own price. Reports will require some learning for small businesses that are just venturing into web reporting and analytics. Also, sev
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ral reports are based on log files only, which can be useful for those with some IT experience, but again, will take some education for non-tech staff. Reports run slowly at times, and they do not offer real-time data.
Price: Starts at $25.00 per month for the most basic hosted package (ClickTracks Analyzer); charges a $40.00 set up fee for each additional domain in the account. The software version costs $495.00. They cha
Price: Starts at $25.00 per month for the most basic hosted package (ClickTracks Analyzer); charges a $40.00 set up fee for each additional domain in the account. The software version costs $495.00. They cha
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ge for training and consulting, but offer free tutorials and manuals.
Google Analytics – http://www.google.com/analytics/ - Hosted solution; no software to download
Google Analytics – http://www.google.com/analytics/ - Hosted solution; no software to download
The analytics “shot heard around the world”, this service centers its value on being a support for Google AdWords. It is easy to get started, and requires no downloads. It works through the insertion of a small "snippet" of code p
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
aced in the HTML of your site pages.
It is not really fair to say, "You get what you pay for," because this service is filling its niche. There were many much-publicized problems with it in their beginning, but those have been remedied, and now I would say the “price” makes it a real bargain. I can't say it is enough on its own; I would want a more appealing and broader service, but it makes a good secondary analytics service or
It is not really fair to say, "You get what you pay for," because this service is filling its niche. There were many much-publicized problems with it in their beginning, but those have been remedied, and now I would say the “price” makes it a real bargain. I can't say it is enough on its own; I would want a more appealing and broader service, but it makes a good secondary analytics service or
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ompanion to another service for those who like the PPC details contained apart from their site details.
Highlights: Great for pay-per-click tracking and reporting. They have a clean layout. Ideal for IT-type users and other techies.
Lowlights: Being IT slanted in their reporting, they are not as appealing to non-technical users. Data is definitely not current and not real-time, so no up-to-the-minute reporting abil
Highlights: Great for pay-per-click tracking and reporting. They have a clean layout. Ideal for IT-type users and other techies.
Lowlights: Being IT slanted in their reporting, they are not as appealing to non-technical users. Data is definitely not current and not real-time, so no up-to-the-minute reporting abil
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ity with Google Analytics. For those who want to tie in their Google services, but it isn't very comprehensive or quick to use.
Price: Free
VisiStat – http://www.visistat.com/ - Hosted solution; no software to download
Price: Free
VisiStat – http://www.visistat.com/ - Hosted solution; no software to download
Their newest release reveals a definite vision and direction for this popular newcomer. With version 4.0, VisiStat's maturity is showing. Their highly user-friendly mo
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
el is more "Website Performance Management" than strictly traffic analysis, and they are well suited for analytics novices as well as IT professionals.
They offer good online help information and have exceptional customer support. I found VisiStat to be fresh, innovative, uncomplicated and very easy to use… what I would consider the poster child of "next generation" analytics. It is services like this that will define the future
They offer good online help information and have exceptional customer support. I found VisiStat to be fresh, innovative, uncomplicated and very easy to use… what I would consider the poster child of "next generation" analytics. It is services like this that will define the future
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
f analytics, and if VisiStat continues to develop as it has, it could easily become a model for analytics to come.
Highlights: As a service geared toward business users of Web traffic data, I was quite impressed with VisiStat’s dedication to keep the reports simple and very easy to understand. I like the graphical layout and the departure from the standard graphs and pie charts of many of the other services. I was won over
Highlights: As a service geared toward business users of Web traffic data, I was quite impressed with VisiStat’s dedication to keep the reports simple and very easy to understand. I like the graphical layout and the departure from the standard graphs and pie charts of many of the other services. I was won over
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
by the live data feed they call a Statcaster™, and their advertising campaign manager (AdCaM™) is an easy and logical way to track advertising online. The individual LinkTracker™ allows you to monitor links (outbound and internal), as well as onsite downloads of all types. VisiStat impressed me with their attentive, dedicated customer service, and the fact that they really listen to their subscribers.
Lowlights: There are
Lowlights: There are
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
everal reports that are still in beta versions, but they are functioning and pretty bug free. Enterprise-level e-commerce sites might need more intricately detailed product statistics, but VisiStat makes a solid companion service along side other, more complicated analytics services, and for small and mid-size business and e-commerce sites, they serve very well.
Price: Their pricing is affordable and very competitive, begi
Price: Their pricing is affordable and very competitive, begi
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ning at $19.95 per month, with discounts for quarterly and annual subscriptions.
WebTrends - http://www.webtrends.com/ - Software and hosted options
WebTrends - http://www.webtrends.com/ - Software and hosted options
Their powerhouse reports are designed for enterprise-level businesses and Web marketing and analytics professionals. They offer several package options with reports targeting various industries. For large e-commerce and multi-national corporate
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ebsites, WebTrends is the reigning ruler.
WebTrends is among the higher priced, and has complex reports. It would not be the service of choice for smaller businesses or analytics novices…or for those who want to go in, get a quick look at their site status, and get out. But for large corporate or e-commerce sites with a marketing department that needs very detailed data, they are a popular choice.
Highlights: Great consid
WebTrends is among the higher priced, and has complex reports. It would not be the service of choice for smaller businesses or analytics novices…or for those who want to go in, get a quick look at their site status, and get out. But for large corporate or e-commerce sites with a marketing department that needs very detailed data, they are a popular choice.
Highlights: Great consid
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ration has been made to provide very specific industry focus within their service packages. For full-on, hard-push, dedicated marketing, their reports provide good detail and valuable reporting. Focused on marketing strategies, they provide a white paper and guide information area with helpful pointers and educational tips.
Lowlights: Many small business users will find the reports overwhelming and a lot of information tha
Lowlights: Many small business users will find the reports overwhelming and a lot of information tha
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
is not needed, especially for the price. It is difficult to find pricing information on their site, and demos and tours cannot be accessed without registration first. Frustrating to find answers readily for those on a budget or new to analytics. Also, data is not real-time.
Price: Starts at $35.00 per month for the hosted (on-demand) small business package and $699.00 for the small business software version.
Price: Starts at $35.00 per month for the hosted (on-demand) small business package and $699.00 for the small business software version.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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