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  • Advice You - Questioning Online Credibility

    Credibility online is becoming more and more of an issue. Anyone can have a blog or post to a forum and anyone can edit wiki entries. Web surfers are beginning to comprehend that just because it is in print does not
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    necessarily mean that it is true. In fact, in today's online world, the collective truth might be the closest thing we can get to the real truth. Peer policing and social bookmarking have become common in the onlin
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    world.

    Human nature invariably prompts a level of trust;if it is written, it must be true. We live in a generation where we expect authors, editors and publishers that are qualified to write on various topics. Wha
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    qualifications are required to post a blog, write an online article, or edit a wiki? Some web surfers may find the answer startling: None. Expertise is no longer a prerequisite. Wikipedia is a popular online refere
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ce, that frequently obtains top ranking in search engines as a reference source. How many Wikipedia readers realize that Wikipedia can be edited by anyone at anytime, regardless of their qualifications.

    The concept
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    of using peers to review posts is not without problems, while obvious vandalism is often quickly addressed, minor inaccuracies can remain for a fairly long time. Perhaps, persistence is the key. How many of us have
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    he time to constantly make corrections to a reference source? Perhaps the differences are mere nuances, or perhaps a difference of opinion. In the case of a wiki preservation of the reference is subjected to a democ
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ratic process or even worse, mere persistence. Will historical perspectives on hot political issues on Wikipedia be reflected by the most persistent group in the future?

    The Internet is an evolving medium and unlik
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    encyclopedia or a reference book it is not static. While it is easy to determine the age of an encyclopedia, tracking a web page's origin is far more complex. Syndication further complicates content credibility. Wh
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    le the original webmaster might be diligent in keeping information accurate and up to date. The accuracy of archives and syndicated content becomes a quagmire. There is no guarantee that each syndicated copy will re
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ain accurate, or up to date. As the original publisher has no control over the content. Should webmasters and publishers avoid phrases that are not date specific "This year there were" moving to a more formal "In 20
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    6 there were "?

    Suggested steps that will lead to improved online credibility:

    1. Education

    It is critical that we educate both adults and youngsters about the nature of content on the Internet. Students should b
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    taught to not only cite their sources, but also to establish the expertise of their source. This might seem excessive, but students should second source all items and assign a level of credibility to their sources.
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin

    2. Full Disclosure

    Like traditional journalists, bloggers, publishers, and webmasters should fully disclose relationships and expertise when writing about a specific field or providing advice on a topic where they
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    have a personal interest. Publications and publishers should always maintain transparency between advertisements and editorial content.

    3. Establish Sources

    As in life we build confidence through relationships, s
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    too, we need to build relationships in the online communities. Sources which have provided accurate information over time, should be assessed as more reliable than new sources. While search engines are working to d
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    velop algorithms to assess the quality of a website's content , nothing can be a replacement for personal experiences over an extended period of time. If a source has provided misleading or incorrect information, tr
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    at the source as unreliable.

    4. Date Content

    Quality publishers should make an effort to date content. Perhaps the statistical information was accurate at one point in time but due to the passage of time, is no lo
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ger an accurate reflection of current trends. Any statistical information should be framed with dates in which the data was collected. Additionally all factual information should be framed with dates.

    The vast majo
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ity of research conducted today uses the Internet as a primary source. It is critical that the data being collected online is an accurate reflection of facts and is not merely conjecture, opinion, or old information


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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