Advice You - Internet and Businesses Online

It is really difficult to decide as to how to get started.

Whether to create a minisite and focus upon selling a single product or create a killer content s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ite and sell multiple products. There are many gurus who recommend a minisite system whereas few recommend to create a killer content rich site.

First lets

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

alk about minisites...

Minisite is a 1 to 5 page site and its main focus is on selling a single product. You can sell your own product by constructing a pow

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rful salesletter or sell some affiliate product by preselling your affiliate program and directing them to the affiliate site. To sell with minisites you req

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ire a whole lot of creativity, as the minisites mainly focus on a sales pitch. You either get the visitor to purchase your product or they will quit. Minisit

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s fail to provide huge valuable content, therefore it is difficult to make the visitor stay on your site for a long time.

Secondly it is difficult to build

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

earch engine traffic on a minisite. Search engines love keyword rich theme based content site. You just can't target many important keywords on a 1 to 5 page

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

minisite than you can do on a 200-page content site. It is difficult to build credibility with a minisite unless you are a renowned and established expert o

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a particular topic.

Now lets move on to a theme based content site...

Theme based content sites are nothing but quality rich site with huge content that t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rgets a particular topic or a theme. It is easy to attract search engine traffic to a keyword rich theme based content site. Lets say you created a 200 page

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ontent site and each page is stuffed with 1 important keyword of your niche. That means your site will now receive targeted traffic from 200 keywords right f

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

om the search engines. Search engines will rank your site higher due to its quality content which will in turn get you more traffic.

Due to its quality cont

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nt the visitor will stay on your site for a long time. Thus improving your chances to make a sale. Due to the quality content you provide on your site you es

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ablish credibility and your visitors start respecting you and consider you as an expert. This in turn improves your chances of closing more sales.

From the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

above discussion you can clearly see that it makes more sense to create a content rich site tightly targeting a particular theme. While statistics have prove

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

that creating just a one page minisite with right psychological formulas will sell $1000s worth of products.

This is what I have personally done and has wo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ked for me...

I make use of minisites as well as content sites to sell my products. I created a 5 page minisite that sells my products and services. I also

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

reated 3 content sites worth 100s of pages that presells my visitors and drags them to my minisites.

What I would suggest you to do is create a simple minis

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

te, test it and then once it works fine and pulls in great profits start creating a killer content rich site around your theme and divert your traffic to you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

minisite.

This system has worked for me and I bet will work for you. So don't get confused as to how to get started. Just take the first step and MOVE ON..

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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