Advice You - Internet and Businesses Online

One of my most salient memories from when I sold real estate in Oregon for my Dad’s company was listing a property where the owners had init

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ially tried to sell it For-Sale-By-Owner with no success. After the listing contract was signed my Dad told them, “Next time put your phone

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

number on your sign.”

It is easy to laugh when someone forgets something as obvious as providing a contact method for a buyer, but far too

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

frequently website usage falls into the same category.

Below are a few tips to make the most of your website.

First things first . . .

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

>Email signatures – Is your website listed on every email you send out? If not, you may be missing out on exposure for your business. Yo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

u may think that if someone already knows you, that they already know what you do. However often when someone knows you on a personal basis,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

they do not always remember your business connection.

Business cards, flyers, and printed material – Every single piece of printed

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

material you put out should have your web address on it as well, whether it is a coupon, gift certificate, flyer, letterhead, or business ca

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rd.

Advertising – If you are advertising in the yellow pages, a magazine, newspaper, TV, cable or radio, make sure that your web add

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ress is included. I have seen business spend thousands of dollars on a huge ad in the yellow pages and leave out their website, which is the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

equivalent of money flying out the window.

Any time you put something out there that says, “This is my business, this is what I do,” make s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ure your website is on there.

Learn from the big boys:

Large corporations spend hundreds of thousands of dollars a year on market research

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to test consumer response patterns and behavior. As a small business, there is sometimes the view that we can’t compete with a large conglo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

merate. However, the Internet is a great leveler. A professionally presented web site can give a small business the same credibility on par

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

with an international company.

Small companies can take advantage of the lessons that large corporations have paid much to learn. Corporati

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ons do not see a website as an entity unto itself, they view it as part of the total marketing strategy.

What do those million dollar Super

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Bowl commercials have in common? They all prominently feature the company web address for viewers to visit to get more information. The ads

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

are designed to create awareness and corporations use their website to sell the benefits of their product or services.

The purpose of mark

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eting is to create awareness about your product or service, highlight the benefits that you offer, and to entice the buyer to contact you. A

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

website is an increasingly important component of a comprehensive marketing plan.

Copyright 2005 - Carla Alvarez, Legacy Marketing Service

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/87409/adviceyou-Making-the-Most-of-Your-Website-Start-with-the-Basics.html">Making the Most of Your Website: Start with the Basics</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/87409/adviceyou-Making-the-Most-of-Your-Website-Start-with-the-Basics.html]Making the Most of Your Website: Start with the Basics[/url]

Despite new technology, is direct mail marketing still a highly-effective marketing strategy and how does it rate against more general forms of advertising out there?

What has caused this new breed of corporate giants to leave older and wiser corporate entities groping in the dust as they relentlessly march forward? What is the real secret of success behind these titans?

Tags

Links

Advice You - Making the Most of Your Website: Start with the Basics

Related Articles: